Managing marketing: text, cases, and readings
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Free Press
1984
|
| Schlagworte: | |
| Beschreibung: | XXII, 521 S. Ill., graph. Darst. |
| ISBN: | 0029037204 |
Internformat
MARC
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| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-473 |a DE-188 | ||
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| 100 | 1 | |a Bonoma, Thomas V. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Managing marketing |b text, cases, and readings |c Thomas V. Bonoma |
| 264 | 1 | |a New York |b Free Press |c 1984 | |
| 300 | |a XXII, 521 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Marketing |x Management |v Case studies | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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|---|---|
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| author | Bonoma, Thomas V. |
| author_facet | Bonoma, Thomas V. |
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| author_sort | Bonoma, Thomas V. |
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| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)10606372 (DE-599)BVBBV003599045 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre_facet | Fallstudiensammlung Konferenzschrift |
| id | DE-604.BV003599045 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:02:31Z |
| institution | BVB |
| isbn | 0029037204 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002291754 |
| oclc_num | 10606372 |
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| physical | XXII, 521 S. Ill., graph. Darst. |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | Free Press |
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| spelling | Bonoma, Thomas V. Verfasser aut Managing marketing text, cases, and readings Thomas V. Bonoma New York Free Press 1984 XXII, 521 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Management Marketing Management Case studies Marketing (DE-588)4037589-4 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content (DE-588)1071861417 Konferenzschrift gnd-content Marketing (DE-588)4037589-4 s Management (DE-588)4037278-9 s DE-604 |
| spellingShingle | Bonoma, Thomas V. Managing marketing text, cases, and readings Marketing Management Marketing Management Case studies Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4037278-9 (DE-588)4522595-3 (DE-588)1071861417 |
| title | Managing marketing text, cases, and readings |
| title_auth | Managing marketing text, cases, and readings |
| title_exact_search | Managing marketing text, cases, and readings |
| title_full | Managing marketing text, cases, and readings Thomas V. Bonoma |
| title_fullStr | Managing marketing text, cases, and readings Thomas V. Bonoma |
| title_full_unstemmed | Managing marketing text, cases, and readings Thomas V. Bonoma |
| title_short | Managing marketing |
| title_sort | managing marketing text cases and readings |
| title_sub | text, cases, and readings |
| topic | Marketing Management Marketing Management Case studies Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Marketing Management Marketing Management Case studies Marketing Management Fallstudiensammlung Konferenzschrift |
| work_keys_str_mv | AT bonomathomasv managingmarketingtextcasesandreadings |