High technology marketing management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Wiley
1983
|
| Schriftenreihe: | A Ronald Press publication
|
| Schlagworte: | |
| Beschreibung: | Includes index |
| Beschreibung: | XIV, 219 S. graph. Darst. |
| ISBN: | 0471868779 |
Internformat
MARC
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| 245 | 1 | 0 | |a High technology marketing management |c Robert A. Rexroad |
| 264 | 1 | |a New York u.a. |b Wiley |c 1983 | |
| 300 | |a XIV, 219 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a A Ronald Press publication | |
| 500 | |a Includes index | ||
| 650 | 4 | |a Government purchasing |z United States | |
| 650 | 4 | |a High technology |z United States |x Marketing | |
| 650 | 4 | |a Marketing |z United States |x Management | |
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| 650 | 0 | 7 | |a Neue Technologie |0 (DE-588)4194462-8 |2 gnd |9 rswk-swf |
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| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Produktmarketing |0 (DE-588)4134049-8 |2 gnd |9 rswk-swf |
| 651 | 4 | |a USA | |
| 655 | 7 | |0 (DE-588)1071861417 |a Konferenzschrift |y 1979 |z Berlin West |2 gnd-content | |
| 689 | 0 | 0 | |a Produktinnovation |0 (DE-588)4047346-6 |D s |
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Datensatz im Suchindex
| _version_ | 1804117948442345472 |
|---|---|
| any_adam_object | |
| author | Rexroad, Robert A. |
| author_facet | Rexroad, Robert A. |
| author_role | aut |
| author_sort | Rexroad, Robert A. |
| author_variant | r a r ra rar |
| building | Verbundindex |
| bvnumber | BV003598252 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 620 |
| ctrlnum | (OCoLC)9370933 (DE-599)BVBBV003598252 |
| dewey-full | 658.8 606/.8/8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management 606 - Organizations |
| dewey-raw | 658.8 606/.8/8 |
| dewey-search | 658.8 606/.8/8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services 600 - Technology (Applied sciences) |
| discipline | Technik allgemein Wirtschaftswissenschaften |
| format | Book |
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| genre | (DE-588)1071861417 Konferenzschrift 1979 Berlin West gnd-content |
| genre_facet | Konferenzschrift 1979 Berlin West |
| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV003598252 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:02:31Z |
| institution | BVB |
| isbn | 0471868779 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002291258 |
| oclc_num | 9370933 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-83 DE-188 DE-706 |
| owner_facet | DE-473 DE-BY-UBG DE-83 DE-188 DE-706 |
| physical | XIV, 219 S. graph. Darst. |
| psigel | TUB-nveb |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | Wiley |
| record_format | marc |
| series2 | A Ronald Press publication |
| spelling | Rexroad, Robert A. Verfasser aut High technology marketing management Robert A. Rexroad New York u.a. Wiley 1983 XIV, 219 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier A Ronald Press publication Includes index Government purchasing United States High technology United States Marketing Marketing United States Management Produktinnovation (DE-588)4047346-6 gnd rswk-swf Neue Technologie (DE-588)4194462-8 gnd rswk-swf Großtechnologie (DE-588)4158307-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Spitzentechnologie (DE-588)4124236-1 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Produktmarketing (DE-588)4134049-8 gnd rswk-swf USA (DE-588)1071861417 Konferenzschrift 1979 Berlin West gnd-content Produktinnovation (DE-588)4047346-6 s Produktmarketing (DE-588)4134049-8 s Neue Technologie (DE-588)4194462-8 s DE-604 Großtechnologie (DE-588)4158307-3 s Marketing (DE-588)4037589-4 s Marketingmanagement (DE-588)4168907-0 s Spitzentechnologie (DE-588)4124236-1 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Rexroad, Robert A. High technology marketing management Government purchasing United States High technology United States Marketing Marketing United States Management Produktinnovation (DE-588)4047346-6 gnd Neue Technologie (DE-588)4194462-8 gnd Großtechnologie (DE-588)4158307-3 gnd Marketing (DE-588)4037589-4 gnd Spitzentechnologie (DE-588)4124236-1 gnd Marketingmanagement (DE-588)4168907-0 gnd Produktmarketing (DE-588)4134049-8 gnd |
| subject_GND | (DE-588)4047346-6 (DE-588)4194462-8 (DE-588)4158307-3 (DE-588)4037589-4 (DE-588)4124236-1 (DE-588)4168907-0 (DE-588)4134049-8 (DE-588)1071861417 |
| title | High technology marketing management |
| title_auth | High technology marketing management |
| title_exact_search | High technology marketing management |
| title_full | High technology marketing management Robert A. Rexroad |
| title_fullStr | High technology marketing management Robert A. Rexroad |
| title_full_unstemmed | High technology marketing management Robert A. Rexroad |
| title_short | High technology marketing management |
| title_sort | high technology marketing management |
| topic | Government purchasing United States High technology United States Marketing Marketing United States Management Produktinnovation (DE-588)4047346-6 gnd Neue Technologie (DE-588)4194462-8 gnd Großtechnologie (DE-588)4158307-3 gnd Marketing (DE-588)4037589-4 gnd Spitzentechnologie (DE-588)4124236-1 gnd Marketingmanagement (DE-588)4168907-0 gnd Produktmarketing (DE-588)4134049-8 gnd |
| topic_facet | Government purchasing United States High technology United States Marketing Marketing United States Management Produktinnovation Neue Technologie Großtechnologie Marketing Spitzentechnologie Marketingmanagement Produktmarketing USA Konferenzschrift 1979 Berlin West |
| work_keys_str_mv | AT rexroadroberta hightechnologymarketingmanagement |