Consumer psychology in behavioural perspective:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London u.a.
Routledge
1990
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Consumer research and policy series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 228 S. |
| ISBN: | 0415041058 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
List of figures vi»
List of tables x
Acknowledgements x
Introduction 1
1 The cognitive consumer and beyond 1
2 The experimental analysis of behaviour 31
3 Radical alternatives 55
4 Human operant behaviour 98
5 Marketing in behavioural perspective 125
6 Summing up 168
Appendix: Cognitive behaviour modification: paradigm
erosion in practice i2i^_
Notes 178J
Bibliography l$L_
Author index 212
Subject index 219
Figures
1.1 A simplified description of the theory of
buyer behaviour 11
2.1 Varieties of behaviourism 34
2.2 Cumulative records of response patterns on interval
and ratio schedules of reinforcement 49
3.1 Simplified equilibrium model 68
3.2 Marketing as behavioural interaction under
contingency control 78
3.3 Dynamic social interaction in a consumer context 79
3.4 Payoff matrices in a marketing context 81
3.5 Economic and psychological demand curves and
buy response functions 84
3.6 Prices at target (IGA W) and contrast (C IGA) stores 93
3.7 Prices at target (T Kroger) and contrast (C Kroger)
stores 94
4.1 Cumulative records of typical animal and human
performance of FT schedules 100
4.2 Continuum of closed open behaviour settings 124
5.1 Behavioural Perspective Model: hypothesized causal
sequence 130
5.2 Summary of Behavioural Perspective Model of
purchase and consumption 131
5.3 Hypothesized sequence of prompts, behaviour, and
consequences 160
viii
Tables
2.1 Patterns of responding maintained by interval and
ratio schedules of reinforcement 50
3.1 Design for experimental consumer research 92
3.2 Postpublication consumer interviews 95
5.1 Contingency Categories, response patterns, and
reinforcement schedules 140
5.2 Selected purchase responses and situational
contingencies 141
ix
|
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| indexdate | 2024-07-09T16:02:26Z |
| institution | BVB |
| isbn | 0415041058 |
| language | English |
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| physical | X, 228 S. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
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| series2 | Consumer research and policy series |
| spelling | Foxall, Gordon R. 1949- Verfasser (DE-588)139326499 aut Consumer psychology in behavioural perspective 1. publ. London u.a. Routledge 1990 X, 228 S. txt rdacontent n rdamedia nc rdacarrier Consumer research and policy series Consommateurs - Comportement Consumer behavior Verbraucher (DE-588)4062632-5 gnd rswk-swf Psychologie (DE-588)4047704-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucher (DE-588)4062632-5 s Psychologie (DE-588)4047704-6 s DE-604 Verbraucherverhalten (DE-588)4062644-1 s HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002288424&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Foxall, Gordon R. 1949- Consumer psychology in behavioural perspective Consommateurs - Comportement Consumer behavior Verbraucher (DE-588)4062632-5 gnd Psychologie (DE-588)4047704-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4062632-5 (DE-588)4047704-6 (DE-588)4062644-1 |
| title | Consumer psychology in behavioural perspective |
| title_auth | Consumer psychology in behavioural perspective |
| title_exact_search | Consumer psychology in behavioural perspective |
| title_full | Consumer psychology in behavioural perspective |
| title_fullStr | Consumer psychology in behavioural perspective |
| title_full_unstemmed | Consumer psychology in behavioural perspective |
| title_short | Consumer psychology in behavioural perspective |
| title_sort | consumer psychology in behavioural perspective |
| topic | Consommateurs - Comportement Consumer behavior Verbraucher (DE-588)4062632-5 gnd Psychologie (DE-588)4047704-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Consommateurs - Comportement Consumer behavior Verbraucher Psychologie Verbraucherverhalten |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002288424&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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