Marketing performance assessment:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass.
Harvard Business School Press
1988
|
| Schlagworte: | |
| Beschreibung: | XIV, 202 S. |
| ISBN: | 0875842038 |
Internformat
MARC
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| 100 | 1 | |a Bonoma, Thomas V. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing performance assessment |c Thomas V. Bonoma ; Bruce H. Clark |
| 264 | 1 | |a Boston, Mass. |b Harvard Business School Press |c 1988 | |
| 300 | |a XIV, 202 S. | ||
| 336 | |b txt |2 rdacontent | ||
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| 650 | 4 | |a Marketing - Méthodes statistiques | |
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| 689 | 2 | |5 DE-604 | |
| 700 | 1 | |a Clark, Bruce H. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002262125 | ||
Datensatz im Suchindex
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| any_adam_object | |
| author | Bonoma, Thomas V. Clark, Bruce H. |
| author_facet | Bonoma, Thomas V. Clark, Bruce H. |
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| author_sort | Bonoma, Thomas V. |
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| building | Verbundindex |
| bvnumber | BV003557266 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415B5243 1988 |
| callnumber-raw | HF5415B5243 1988 |
| callnumber-search | HF5415B5243 1988 |
| callnumber-sort | HF 45415 B5243 41988 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 612 |
| ctrlnum | (OCoLC)423301969 (DE-599)BVBBV003557266 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003557266 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:01:50Z |
| institution | BVB |
| isbn | 0875842038 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002262125 |
| oclc_num | 423301969 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-703 DE-739 DE-945 DE-188 |
| owner_facet | DE-473 DE-BY-UBG DE-703 DE-739 DE-945 DE-188 |
| physical | XIV, 202 S. |
| publishDate | 1988 |
| publishDateSearch | 1988 |
| publishDateSort | 1988 |
| publisher | Harvard Business School Press |
| record_format | marc |
| spelling | Bonoma, Thomas V. Verfasser aut Marketing performance assessment Thomas V. Bonoma ; Bruce H. Clark Boston, Mass. Harvard Business School Press 1988 XIV, 202 S. txt rdacontent n rdamedia nc rdacarrier Marketing - Méthodes statistiques Marketing (DE-588)4037589-4 gnd rswk-swf Controlling (DE-588)4070102-5 gnd rswk-swf Bewertung (DE-588)4006340-9 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Bewertung (DE-588)4006340-9 s Controlling (DE-588)4070102-5 s Clark, Bruce H. Verfasser aut |
| spellingShingle | Bonoma, Thomas V. Clark, Bruce H. Marketing performance assessment Marketing - Méthodes statistiques Marketing (DE-588)4037589-4 gnd Controlling (DE-588)4070102-5 gnd Bewertung (DE-588)4006340-9 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4070102-5 (DE-588)4006340-9 |
| title | Marketing performance assessment |
| title_auth | Marketing performance assessment |
| title_exact_search | Marketing performance assessment |
| title_full | Marketing performance assessment Thomas V. Bonoma ; Bruce H. Clark |
| title_fullStr | Marketing performance assessment Thomas V. Bonoma ; Bruce H. Clark |
| title_full_unstemmed | Marketing performance assessment Thomas V. Bonoma ; Bruce H. Clark |
| title_short | Marketing performance assessment |
| title_sort | marketing performance assessment |
| topic | Marketing - Méthodes statistiques Marketing (DE-588)4037589-4 gnd Controlling (DE-588)4070102-5 gnd Bewertung (DE-588)4006340-9 gnd |
| topic_facet | Marketing - Méthodes statistiques Marketing Controlling Bewertung |
| work_keys_str_mv | AT bonomathomasv marketingperformanceassessment AT clarkbruceh marketingperformanceassessment |