Effective media planning: a guide to help advertisers and agencies develop plans that work
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Lexington, Mass. u.a.
Lexington Books
1989
|
| Subjects: | |
| Physical Description: | X, 272 S. graph. Darst. |
| ISBN: | 0669208086 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV003551376 | ||
| 003 | DE-604 | ||
| 005 | 20151202 | ||
| 007 | t | ||
| 008 | 900725s1989 d||| |||| 00||| eng d | ||
| 020 | |a 0669208086 |9 0-669-20808-6 | ||
| 035 | |a (OCoLC)19322582 | ||
| 035 | |a (DE-599)BVBBV003551376 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-188 | ||
| 050 | 0 | |a HF5826.5 | |
| 082 | 0 | |a 659.1/11 |2 19 | |
| 084 | |a QP 634 |0 (DE-625)141920: |2 rvk | ||
| 100 | 1 | |a Priemer, August B. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Effective media planning |b a guide to help advertisers and agencies develop plans that work |c August B. Priemer |
| 264 | 1 | |a Lexington, Mass. u.a. |b Lexington Books |c 1989 | |
| 300 | |a X, 272 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Plans médias |2 ram | |
| 650 | 4 | |a Advertising media planning | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Medien |0 (DE-588)4169187-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbeplanung |0 (DE-588)4130474-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbeträger |0 (DE-588)4133377-9 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Medien |0 (DE-588)4169187-8 |D s |
| 689 | 0 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Werbeträger |0 (DE-588)4133377-9 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 689 | 2 | 0 | |a Werbeplanung |0 (DE-588)4130474-3 |D s |
| 689 | 2 | |8 2\p |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002258244 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Record in the Search Index
| _version_ | 1804117900763594752 |
|---|---|
| any_adam_object | |
| author | Priemer, August B. |
| author_facet | Priemer, August B. |
| author_role | aut |
| author_sort | Priemer, August B. |
| author_variant | a b p ab abp |
| building | Verbundindex |
| bvnumber | BV003551376 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5826 |
| callnumber-raw | HF5826.5 |
| callnumber-search | HF5826.5 |
| callnumber-sort | HF 45826.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 634 |
| ctrlnum | (OCoLC)19322582 (DE-599)BVBBV003551376 |
| dewey-full | 659.1/11 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/11 |
| dewey-search | 659.1/11 |
| dewey-sort | 3659.1 211 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01650nam a2200469 c 4500</leader><controlfield tag="001">BV003551376</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20151202 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">900725s1989 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0669208086</subfield><subfield code="9">0-669-20808-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)19322582</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV003551376</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5826.5</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1/11</subfield><subfield code="2">19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 634</subfield><subfield code="0">(DE-625)141920:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Priemer, August B.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Effective media planning</subfield><subfield code="b">a guide to help advertisers and agencies develop plans that work</subfield><subfield code="c">August B. Priemer</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Lexington, Mass. u.a.</subfield><subfield code="b">Lexington Books</subfield><subfield code="c">1989</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">X, 272 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Plans médias</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising media planning</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Medien</subfield><subfield code="0">(DE-588)4169187-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbeplanung</subfield><subfield code="0">(DE-588)4130474-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbeträger</subfield><subfield code="0">(DE-588)4133377-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Medien</subfield><subfield code="0">(DE-588)4169187-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Werbeträger</subfield><subfield code="0">(DE-588)4133377-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Werbeplanung</subfield><subfield code="0">(DE-588)4130474-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-002258244</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV003551376 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:01:45Z |
| institution | BVB |
| isbn | 0669208086 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002258244 |
| oclc_num | 19322582 |
| open_access_boolean | |
| owner | DE-384 DE-188 |
| owner_facet | DE-384 DE-188 |
| physical | X, 272 S. graph. Darst. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Lexington Books |
| record_format | marc |
| spelling | Priemer, August B. Verfasser aut Effective media planning a guide to help advertisers and agencies develop plans that work August B. Priemer Lexington, Mass. u.a. Lexington Books 1989 X, 272 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Plans médias ram Advertising media planning Werbung (DE-588)4065541-6 gnd rswk-swf Medien (DE-588)4169187-8 gnd rswk-swf Werbeplanung (DE-588)4130474-3 gnd rswk-swf Werbeträger (DE-588)4133377-9 gnd rswk-swf Medien (DE-588)4169187-8 s Werbung (DE-588)4065541-6 s DE-604 Werbeträger (DE-588)4133377-9 s 1\p DE-604 Werbeplanung (DE-588)4130474-3 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Priemer, August B. Effective media planning a guide to help advertisers and agencies develop plans that work Plans médias ram Advertising media planning Werbung (DE-588)4065541-6 gnd Medien (DE-588)4169187-8 gnd Werbeplanung (DE-588)4130474-3 gnd Werbeträger (DE-588)4133377-9 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4169187-8 (DE-588)4130474-3 (DE-588)4133377-9 |
| title | Effective media planning a guide to help advertisers and agencies develop plans that work |
| title_auth | Effective media planning a guide to help advertisers and agencies develop plans that work |
| title_exact_search | Effective media planning a guide to help advertisers and agencies develop plans that work |
| title_full | Effective media planning a guide to help advertisers and agencies develop plans that work August B. Priemer |
| title_fullStr | Effective media planning a guide to help advertisers and agencies develop plans that work August B. Priemer |
| title_full_unstemmed | Effective media planning a guide to help advertisers and agencies develop plans that work August B. Priemer |
| title_short | Effective media planning |
| title_sort | effective media planning a guide to help advertisers and agencies develop plans that work |
| title_sub | a guide to help advertisers and agencies develop plans that work |
| topic | Plans médias ram Advertising media planning Werbung (DE-588)4065541-6 gnd Medien (DE-588)4169187-8 gnd Werbeplanung (DE-588)4130474-3 gnd Werbeträger (DE-588)4133377-9 gnd |
| topic_facet | Plans médias Advertising media planning Werbung Medien Werbeplanung Werbeträger |
| work_keys_str_mv | AT priemeraugustb effectivemediaplanningaguidetohelpadvertisersandagenciesdevelopplansthatwork |