Effective media planning: a guide to help advertisers and agencies develop plans that work
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lexington, Mass. u.a.
Lexington Books
1989
|
| Schlagworte: | |
| Beschreibung: | X, 272 S. graph. Darst. |
| ISBN: | 0669208086 |
Internformat
MARC
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| 100 | 1 | |a Priemer, August B. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Effective media planning |b a guide to help advertisers and agencies develop plans that work |c August B. Priemer |
| 264 | 1 | |a Lexington, Mass. u.a. |b Lexington Books |c 1989 | |
| 300 | |a X, 272 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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Datensatz im Suchindex
| _version_ | 1804117900763594752 |
|---|---|
| any_adam_object | |
| author | Priemer, August B. |
| author_facet | Priemer, August B. |
| author_role | aut |
| author_sort | Priemer, August B. |
| author_variant | a b p ab abp |
| building | Verbundindex |
| bvnumber | BV003551376 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5826 |
| callnumber-raw | HF5826.5 |
| callnumber-search | HF5826.5 |
| callnumber-sort | HF 45826.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 634 |
| ctrlnum | (OCoLC)19322582 (DE-599)BVBBV003551376 |
| dewey-full | 659.1/11 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/11 |
| dewey-search | 659.1/11 |
| dewey-sort | 3659.1 211 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003551376 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:01:45Z |
| institution | BVB |
| isbn | 0669208086 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002258244 |
| oclc_num | 19322582 |
| open_access_boolean | |
| owner | DE-384 DE-188 |
| owner_facet | DE-384 DE-188 |
| physical | X, 272 S. graph. Darst. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Lexington Books |
| record_format | marc |
| spelling | Priemer, August B. Verfasser aut Effective media planning a guide to help advertisers and agencies develop plans that work August B. Priemer Lexington, Mass. u.a. Lexington Books 1989 X, 272 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Plans médias ram Advertising media planning Werbung (DE-588)4065541-6 gnd rswk-swf Medien (DE-588)4169187-8 gnd rswk-swf Werbeplanung (DE-588)4130474-3 gnd rswk-swf Werbeträger (DE-588)4133377-9 gnd rswk-swf Medien (DE-588)4169187-8 s Werbung (DE-588)4065541-6 s DE-604 Werbeträger (DE-588)4133377-9 s 1\p DE-604 Werbeplanung (DE-588)4130474-3 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Priemer, August B. Effective media planning a guide to help advertisers and agencies develop plans that work Plans médias ram Advertising media planning Werbung (DE-588)4065541-6 gnd Medien (DE-588)4169187-8 gnd Werbeplanung (DE-588)4130474-3 gnd Werbeträger (DE-588)4133377-9 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4169187-8 (DE-588)4130474-3 (DE-588)4133377-9 |
| title | Effective media planning a guide to help advertisers and agencies develop plans that work |
| title_auth | Effective media planning a guide to help advertisers and agencies develop plans that work |
| title_exact_search | Effective media planning a guide to help advertisers and agencies develop plans that work |
| title_full | Effective media planning a guide to help advertisers and agencies develop plans that work August B. Priemer |
| title_fullStr | Effective media planning a guide to help advertisers and agencies develop plans that work August B. Priemer |
| title_full_unstemmed | Effective media planning a guide to help advertisers and agencies develop plans that work August B. Priemer |
| title_short | Effective media planning |
| title_sort | effective media planning a guide to help advertisers and agencies develop plans that work |
| title_sub | a guide to help advertisers and agencies develop plans that work |
| topic | Plans médias ram Advertising media planning Werbung (DE-588)4065541-6 gnd Medien (DE-588)4169187-8 gnd Werbeplanung (DE-588)4130474-3 gnd Werbeträger (DE-588)4133377-9 gnd |
| topic_facet | Plans médias Advertising media planning Werbung Medien Werbeplanung Werbeträger |
| work_keys_str_mv | AT priemeraugustb effectivemediaplanningaguidetohelpadvertisersandagenciesdevelopplansthatwork |