Managing the marketing functions: the challenge of customer-centered enterprise
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
McGraw-Hill
1988
|
| Schlagworte: | |
| Beschreibung: | XI, 371 S. graph. Darst. |
| ISBN: | 0070684413 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV003548090 | ||
| 003 | DE-604 | ||
| 005 | 20000719 | ||
| 007 | t | ||
| 008 | 900725s1988 d||| |||| 00||| eng d | ||
| 020 | |a 0070684413 |9 0-07-068441-3 | ||
| 035 | |a (OCoLC)17916302 | ||
| 035 | |a (DE-599)BVBBV003548090 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 |a DE-945 |a DE-83 |a DE-188 | ||
| 050 | 0 | |a HF5415.13 | |
| 082 | 0 | |a 658.8/02 |2 19 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Washburn, Stewart A. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Managing the marketing functions |b the challenge of customer-centered enterprise |c Stewart A. Washburn |
| 264 | 1 | |a New York u.a. |b McGraw-Hill |c 1988 | |
| 300 | |a XI, 371 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marketing - Gestion |2 ram | |
| 650 | 7 | |a Produits nouveaux - Gestion |2 ram | |
| 650 | 7 | |a Ventes - Gestion |2 ram | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a New products |x Management | |
| 650 | 4 | |a Sales management | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 940 | 1 | |q TUB-nveb | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Washburn, Stewart A. |
| author_facet | Washburn, Stewart A. |
| author_role | aut |
| author_sort | Washburn, Stewart A. |
| author_variant | s a w sa saw |
| building | Verbundindex |
| bvnumber | BV003548090 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)17916302 (DE-599)BVBBV003548090 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003548090 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:01:42Z |
| institution | BVB |
| isbn | 0070684413 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002255668 |
| oclc_num | 17916302 |
| open_access_boolean | |
| owner | DE-703 DE-945 DE-83 DE-188 |
| owner_facet | DE-703 DE-945 DE-83 DE-188 |
| physical | XI, 371 S. graph. Darst. |
| psigel | TUB-nveb |
| publishDate | 1988 |
| publishDateSearch | 1988 |
| publishDateSort | 1988 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Washburn, Stewart A. Verfasser aut Managing the marketing functions the challenge of customer-centered enterprise Stewart A. Washburn New York u.a. McGraw-Hill 1988 XI, 371 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - Gestion ram Produits nouveaux - Gestion ram Ventes - Gestion ram Marketing Management New products Management Sales management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 |
| spellingShingle | Washburn, Stewart A. Managing the marketing functions the challenge of customer-centered enterprise Marketing - Gestion ram Produits nouveaux - Gestion ram Ventes - Gestion ram Marketing Management New products Management Sales management Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 |
| title | Managing the marketing functions the challenge of customer-centered enterprise |
| title_auth | Managing the marketing functions the challenge of customer-centered enterprise |
| title_exact_search | Managing the marketing functions the challenge of customer-centered enterprise |
| title_full | Managing the marketing functions the challenge of customer-centered enterprise Stewart A. Washburn |
| title_fullStr | Managing the marketing functions the challenge of customer-centered enterprise Stewart A. Washburn |
| title_full_unstemmed | Managing the marketing functions the challenge of customer-centered enterprise Stewart A. Washburn |
| title_short | Managing the marketing functions |
| title_sort | managing the marketing functions the challenge of customer centered enterprise |
| title_sub | the challenge of customer-centered enterprise |
| topic | Marketing - Gestion ram Produits nouveaux - Gestion ram Ventes - Gestion ram Marketing Management New products Management Sales management Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing - Gestion Produits nouveaux - Gestion Ventes - Gestion Marketing Management New products Management Sales management Marketingmanagement |
| work_keys_str_mv | AT washburnstewarta managingthemarketingfunctionsthechallengeofcustomercenteredenterprise |