Winning direct response advertising: how to recognize it, evaluate it, inspire it, create it
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, NJ
Prentice-Hall
1986
|
| Schlagworte: | |
| Beschreibung: | XIV, 397 S. Ill., graph. Darst. |
| ISBN: | 0139609156 |
Internformat
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| 300 | |a XIV, 397 S. |b Ill., graph. Darst. | ||
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Datensatz im Suchindex
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| any_adam_object | |
| author | Throckmorton, Joan |
| author_facet | Throckmorton, Joan |
| author_role | aut |
| author_sort | Throckmorton, Joan |
| author_variant | j t jt |
| building | Verbundindex |
| bvnumber | BV003506156 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5861 |
| callnumber-raw | HF5861 |
| callnumber-search | HF5861 |
| callnumber-sort | HF 45861 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 631 |
| ctrlnum | (OCoLC)13008437 (DE-599)BVBBV003506156 |
| dewey-full | 659.13/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.13/3 |
| dewey-search | 659.13/3 |
| dewey-sort | 3659.13 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003506156 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:00:59Z |
| institution | BVB |
| isbn | 0139609156 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002223351 |
| oclc_num | 13008437 |
| open_access_boolean | |
| owner | DE-384 DE-188 |
| owner_facet | DE-384 DE-188 |
| physical | XIV, 397 S. Ill., graph. Darst. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Prentice-Hall |
| record_format | marc |
| spelling | Throckmorton, Joan Verfasser aut Winning direct response advertising how to recognize it, evaluate it, inspire it, create it Englewood Cliffs, NJ Prentice-Hall 1986 XIV, 397 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advertising, Direct-mail Direct marketing Direktwerbung (DE-588)4122113-8 gnd rswk-swf Direktwerbung (DE-588)4122113-8 s DE-604 |
| spellingShingle | Throckmorton, Joan Winning direct response advertising how to recognize it, evaluate it, inspire it, create it Advertising, Direct-mail Direct marketing Direktwerbung (DE-588)4122113-8 gnd |
| subject_GND | (DE-588)4122113-8 |
| title | Winning direct response advertising how to recognize it, evaluate it, inspire it, create it |
| title_auth | Winning direct response advertising how to recognize it, evaluate it, inspire it, create it |
| title_exact_search | Winning direct response advertising how to recognize it, evaluate it, inspire it, create it |
| title_full | Winning direct response advertising how to recognize it, evaluate it, inspire it, create it |
| title_fullStr | Winning direct response advertising how to recognize it, evaluate it, inspire it, create it |
| title_full_unstemmed | Winning direct response advertising how to recognize it, evaluate it, inspire it, create it |
| title_short | Winning direct response advertising |
| title_sort | winning direct response advertising how to recognize it evaluate it inspire it create it |
| title_sub | how to recognize it, evaluate it, inspire it, create it |
| topic | Advertising, Direct-mail Direct marketing Direktwerbung (DE-588)4122113-8 gnd |
| topic_facet | Advertising, Direct-mail Direct marketing Direktwerbung |
| work_keys_str_mv | AT throckmortonjoan winningdirectresponseadvertisinghowtorecognizeitevaluateitinspireitcreateit |