Creative advertising: theory and practice
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1986
|
| Subjects: | |
| Physical Description: | IX, 372 S. Ill. |
| ISBN: | 0131889478 |
Staff View
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Record in the Search Index
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| author | Moriarty, Sandra E. 1943- |
| author_GND | (DE-588)124464866 |
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| building | Verbundindex |
| bvnumber | BV003505026 |
| callnumber-first | H - Social Science |
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| callnumber-raw | HF5821 |
| callnumber-search | HF5821 |
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| callnumber-subject | HF - Commerce |
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| ctrlnum | (OCoLC)12313120 (DE-599)BVBBV003505026 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003505026 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:00:58Z |
| institution | BVB |
| isbn | 0131889478 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002222509 |
| oclc_num | 12313120 |
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| owner | DE-384 DE-473 DE-BY-UBG DE-739 DE-188 |
| owner_facet | DE-384 DE-473 DE-BY-UBG DE-739 DE-188 |
| physical | IX, 372 S. Ill. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Prentice-Hall |
| record_format | marc |
| spelling | Moriarty, Sandra E. 1943- Verfasser (DE-588)124464866 aut Creative advertising theory and practice Sandra E. Moriarty Englewood Cliffs, N.J. Prentice-Hall 1986 IX, 372 S. Ill. txt rdacontent n rdamedia nc rdacarrier Publicité Advertising Werbung (DE-588)4065541-6 gnd rswk-swf Kreativität (DE-588)4032903-3 gnd rswk-swf Werbung (DE-588)4065541-6 s Kreativität (DE-588)4032903-3 s DE-604 |
| spellingShingle | Moriarty, Sandra E. 1943- Creative advertising theory and practice Publicité Advertising Werbung (DE-588)4065541-6 gnd Kreativität (DE-588)4032903-3 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4032903-3 |
| title | Creative advertising theory and practice |
| title_auth | Creative advertising theory and practice |
| title_exact_search | Creative advertising theory and practice |
| title_full | Creative advertising theory and practice Sandra E. Moriarty |
| title_fullStr | Creative advertising theory and practice Sandra E. Moriarty |
| title_full_unstemmed | Creative advertising theory and practice Sandra E. Moriarty |
| title_short | Creative advertising |
| title_sort | creative advertising theory and practice |
| title_sub | theory and practice |
| topic | Publicité Advertising Werbung (DE-588)4065541-6 gnd Kreativität (DE-588)4032903-3 gnd |
| topic_facet | Publicité Advertising Werbung Kreativität |
| work_keys_str_mv | AT moriartysandrae creativeadvertisingtheoryandpractice |