Creative advertising: theory and practice
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, N.J.
Prentice-Hall
1986
|
| Schlagworte: | |
| Beschreibung: | IX, 372 S. Ill. |
| ISBN: | 0131889478 |
Internformat
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| 100 | 1 | |a Moriarty, Sandra E. |d 1943- |e Verfasser |0 (DE-588)124464866 |4 aut | |
| 245 | 1 | 0 | |a Creative advertising |b theory and practice |c Sandra E. Moriarty |
| 264 | 1 | |a Englewood Cliffs, N.J. |b Prentice-Hall |c 1986 | |
| 300 | |a IX, 372 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Publicité | |
| 650 | 4 | |a Advertising | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kreativität |0 (DE-588)4032903-3 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Moriarty, Sandra E. 1943- |
| author_GND | (DE-588)124464866 |
| author_facet | Moriarty, Sandra E. 1943- |
| author_role | aut |
| author_sort | Moriarty, Sandra E. 1943- |
| author_variant | s e m se sem |
| building | Verbundindex |
| bvnumber | BV003505026 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821 |
| callnumber-search | HF5821 |
| callnumber-sort | HF 45821 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 QP 633 |
| ctrlnum | (OCoLC)12313120 (DE-599)BVBBV003505026 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003505026 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:00:58Z |
| institution | BVB |
| isbn | 0131889478 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002222509 |
| oclc_num | 12313120 |
| open_access_boolean | |
| owner | DE-384 DE-473 DE-BY-UBG DE-739 DE-188 |
| owner_facet | DE-384 DE-473 DE-BY-UBG DE-739 DE-188 |
| physical | IX, 372 S. Ill. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Prentice-Hall |
| record_format | marc |
| spelling | Moriarty, Sandra E. 1943- Verfasser (DE-588)124464866 aut Creative advertising theory and practice Sandra E. Moriarty Englewood Cliffs, N.J. Prentice-Hall 1986 IX, 372 S. Ill. txt rdacontent n rdamedia nc rdacarrier Publicité Advertising Werbung (DE-588)4065541-6 gnd rswk-swf Kreativität (DE-588)4032903-3 gnd rswk-swf Werbung (DE-588)4065541-6 s Kreativität (DE-588)4032903-3 s DE-604 |
| spellingShingle | Moriarty, Sandra E. 1943- Creative advertising theory and practice Publicité Advertising Werbung (DE-588)4065541-6 gnd Kreativität (DE-588)4032903-3 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4032903-3 |
| title | Creative advertising theory and practice |
| title_auth | Creative advertising theory and practice |
| title_exact_search | Creative advertising theory and practice |
| title_full | Creative advertising theory and practice Sandra E. Moriarty |
| title_fullStr | Creative advertising theory and practice Sandra E. Moriarty |
| title_full_unstemmed | Creative advertising theory and practice Sandra E. Moriarty |
| title_short | Creative advertising |
| title_sort | creative advertising theory and practice |
| title_sub | theory and practice |
| topic | Publicité Advertising Werbung (DE-588)4065541-6 gnd Kreativität (DE-588)4032903-3 gnd |
| topic_facet | Publicité Advertising Werbung Kreativität |
| work_keys_str_mv | AT moriartysandrae creativeadvertisingtheoryandpractice |