APA-Zitierstil (7. Ausg.)

Moriarty, S. E. (1986). Creative advertising: Theory and practice. Prentice-Hall.

Chicago-Zitierstil (17. Ausg.)

Moriarty, Sandra E. Creative Advertising: Theory and Practice. Englewood Cliffs, N.J: Prentice-Hall, 1986.

MLA-Zitierstil (9. Ausg.)

Moriarty, Sandra E. Creative Advertising: Theory and Practice. Prentice-Hall, 1986.