The management of business-to-business advertising: a working guide for small to mid-size companies
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Quorum Books
1986
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | XVIII, 157 S. |
| ISBN: | 0899301630 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
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| 007 | t | ||
| 008 | 900725s1986 |||| 00||| eng d | ||
| 020 | |a 0899301630 |9 0-89930-163-0 | ||
| 035 | |a (OCoLC)13064705 | ||
| 035 | |a (DE-599)BVBBV003503192 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-188 | ||
| 050 | 0 | |a HF5823 | |
| 082 | 0 | |a 659.13/15 |2 19 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Ross, Stewart Halsey |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The management of business-to-business advertising |b a working guide for small to mid-size companies |c Stewart Halsey Ross |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a New York u.a. |b Quorum Books |c 1986 | |
| 300 | |a XVIII, 157 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Advertising, Industrial |x Management | |
| 655 | 7 | |a Unternehmenswerbung |2 gnd |9 rswk-swf | |
| 689 | 0 | 0 | |a Unternehmenswerbung |A f |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002221212 | ||
Datensatz im Suchindex
| _version_ | 1804117849570017280 |
|---|---|
| any_adam_object | |
| author | Ross, Stewart Halsey |
| author_facet | Ross, Stewart Halsey |
| author_role | aut |
| author_sort | Ross, Stewart Halsey |
| author_variant | s h r sh shr |
| building | Verbundindex |
| bvnumber | BV003503192 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)13064705 (DE-599)BVBBV003503192 |
| dewey-full | 659.13/15 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.13/15 |
| dewey-search | 659.13/15 |
| dewey-sort | 3659.13 215 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| genre | Unternehmenswerbung gnd |
| genre_facet | Unternehmenswerbung |
| id | DE-604.BV003503192 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:00:56Z |
| institution | BVB |
| isbn | 0899301630 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002221212 |
| oclc_num | 13064705 |
| open_access_boolean | |
| owner | DE-384 DE-188 |
| owner_facet | DE-384 DE-188 |
| physical | XVIII, 157 S. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Quorum Books |
| record_format | marc |
| spelling | Ross, Stewart Halsey Verfasser aut The management of business-to-business advertising a working guide for small to mid-size companies Stewart Halsey Ross 1. publ. New York u.a. Quorum Books 1986 XVIII, 157 S. txt rdacontent n rdamedia nc rdacarrier Advertising, Industrial Management Unternehmenswerbung gnd rswk-swf Unternehmenswerbung f DE-604 |
| spellingShingle | Ross, Stewart Halsey The management of business-to-business advertising a working guide for small to mid-size companies Advertising, Industrial Management |
| title | The management of business-to-business advertising a working guide for small to mid-size companies |
| title_auth | The management of business-to-business advertising a working guide for small to mid-size companies |
| title_exact_search | The management of business-to-business advertising a working guide for small to mid-size companies |
| title_full | The management of business-to-business advertising a working guide for small to mid-size companies Stewart Halsey Ross |
| title_fullStr | The management of business-to-business advertising a working guide for small to mid-size companies Stewart Halsey Ross |
| title_full_unstemmed | The management of business-to-business advertising a working guide for small to mid-size companies Stewart Halsey Ross |
| title_short | The management of business-to-business advertising |
| title_sort | the management of business to business advertising a working guide for small to mid size companies |
| title_sub | a working guide for small to mid-size companies |
| topic | Advertising, Industrial Management |
| topic_facet | Advertising, Industrial Management Unternehmenswerbung |
| work_keys_str_mv | AT rossstewarthalsey themanagementofbusinesstobusinessadvertisingaworkingguideforsmalltomidsizecompanies |