Essentials of media planning: a marketing viewpoint
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood, Ill.
NTC Business Books
1987
|
| Edition: | 2. ed. |
| Subjects: | |
| Physical Description: | XII, 160 S. graph. Darst. |
| ISBN: | 0844230189 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV003499701 | ||
| 003 | DE-604 | ||
| 005 | 20180627 | ||
| 007 | t | ||
| 008 | 900725s1987 d||| |||| 00||| eng d | ||
| 020 | |a 0844230189 |9 0-8442-3018-9 | ||
| 035 | |a (OCoLC)14951786 | ||
| 035 | |a (DE-599)BVBBV003499701 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-188 | ||
| 050 | 0 | |a HF5826.5 | |
| 082 | 0 | |a 659.1/11 |2 19 | |
| 084 | |a QP 632 |0 (DE-625)141918: |2 rvk | ||
| 100 | 1 | |a Barban, Arnold M. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Essentials of media planning |b a marketing viewpoint |c Arnold M. Barban ; Steven M. Cristol ; Frank J. Kopec |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Lincolnwood, Ill. |b NTC Business Books |c 1987 | |
| 300 | |a XII, 160 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Plans médias | |
| 650 | 4 | |a Advertising media planning | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Werbeplanung |0 (DE-588)4130474-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Medien |0 (DE-588)4169187-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Mediaplanung |0 (DE-588)4038221-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Mediaplanung |0 (DE-588)4038221-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Werbeplanung |0 (DE-588)4130474-3 |D s |
| 689 | 1 | 1 | |a Medien |0 (DE-588)4169187-8 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Cristol, Steven M. |e Verfasser |4 aut | |
| 700 | 1 | |a Kopec, Frank J. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002218685 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Record in the Search Index
| _version_ | 1804117846057287680 |
|---|---|
| any_adam_object | |
| author | Barban, Arnold M. Cristol, Steven M. Kopec, Frank J. |
| author_facet | Barban, Arnold M. Cristol, Steven M. Kopec, Frank J. |
| author_role | aut aut aut |
| author_sort | Barban, Arnold M. |
| author_variant | a m b am amb s m c sm smc f j k fj fjk |
| building | Verbundindex |
| bvnumber | BV003499701 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5826 |
| callnumber-raw | HF5826.5 |
| callnumber-search | HF5826.5 |
| callnumber-sort | HF 45826.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 632 |
| ctrlnum | (OCoLC)14951786 (DE-599)BVBBV003499701 |
| dewey-full | 659.1/11 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/11 |
| dewey-search | 659.1/11 |
| dewey-sort | 3659.1 211 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01598nam a2200481 c 4500</leader><controlfield tag="001">BV003499701</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20180627 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">900725s1987 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0844230189</subfield><subfield code="9">0-8442-3018-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)14951786</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV003499701</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5826.5</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1/11</subfield><subfield code="2">19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 632</subfield><subfield code="0">(DE-625)141918:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Barban, Arnold M.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Essentials of media planning</subfield><subfield code="b">a marketing viewpoint</subfield><subfield code="c">Arnold M. Barban ; Steven M. Cristol ; Frank J. Kopec</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Lincolnwood, Ill.</subfield><subfield code="b">NTC Business Books</subfield><subfield code="c">1987</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XII, 160 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Plans médias</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising media planning</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbeplanung</subfield><subfield code="0">(DE-588)4130474-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Medien</subfield><subfield code="0">(DE-588)4169187-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Mediaplanung</subfield><subfield code="0">(DE-588)4038221-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Mediaplanung</subfield><subfield code="0">(DE-588)4038221-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Werbeplanung</subfield><subfield code="0">(DE-588)4130474-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Medien</subfield><subfield code="0">(DE-588)4169187-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Cristol, Steven M.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kopec, Frank J.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-002218685</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV003499701 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:00:53Z |
| institution | BVB |
| isbn | 0844230189 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002218685 |
| oclc_num | 14951786 |
| open_access_boolean | |
| owner | DE-384 DE-188 |
| owner_facet | DE-384 DE-188 |
| physical | XII, 160 S. graph. Darst. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | NTC Business Books |
| record_format | marc |
| spelling | Barban, Arnold M. Verfasser aut Essentials of media planning a marketing viewpoint Arnold M. Barban ; Steven M. Cristol ; Frank J. Kopec 2. ed. Lincolnwood, Ill. NTC Business Books 1987 XII, 160 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Plans médias Advertising media planning Werbeplanung (DE-588)4130474-3 gnd rswk-swf Medien (DE-588)4169187-8 gnd rswk-swf Mediaplanung (DE-588)4038221-7 gnd rswk-swf Mediaplanung (DE-588)4038221-7 s DE-604 Werbeplanung (DE-588)4130474-3 s Medien (DE-588)4169187-8 s 1\p DE-604 Cristol, Steven M. Verfasser aut Kopec, Frank J. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Barban, Arnold M. Cristol, Steven M. Kopec, Frank J. Essentials of media planning a marketing viewpoint Marketing Plans médias Advertising media planning Werbeplanung (DE-588)4130474-3 gnd Medien (DE-588)4169187-8 gnd Mediaplanung (DE-588)4038221-7 gnd |
| subject_GND | (DE-588)4130474-3 (DE-588)4169187-8 (DE-588)4038221-7 |
| title | Essentials of media planning a marketing viewpoint |
| title_auth | Essentials of media planning a marketing viewpoint |
| title_exact_search | Essentials of media planning a marketing viewpoint |
| title_full | Essentials of media planning a marketing viewpoint Arnold M. Barban ; Steven M. Cristol ; Frank J. Kopec |
| title_fullStr | Essentials of media planning a marketing viewpoint Arnold M. Barban ; Steven M. Cristol ; Frank J. Kopec |
| title_full_unstemmed | Essentials of media planning a marketing viewpoint Arnold M. Barban ; Steven M. Cristol ; Frank J. Kopec |
| title_short | Essentials of media planning |
| title_sort | essentials of media planning a marketing viewpoint |
| title_sub | a marketing viewpoint |
| topic | Marketing Plans médias Advertising media planning Werbeplanung (DE-588)4130474-3 gnd Medien (DE-588)4169187-8 gnd Mediaplanung (DE-588)4038221-7 gnd |
| topic_facet | Marketing Plans médias Advertising media planning Werbeplanung Medien Mediaplanung |
| work_keys_str_mv | AT barbanarnoldm essentialsofmediaplanningamarketingviewpoint AT cristolstevenm essentialsofmediaplanningamarketingviewpoint AT kopecfrankj essentialsofmediaplanningamarketingviewpoint |