Essentials of media planning: a marketing viewpoint
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lincolnwood, Ill.
NTC Business Books
1987
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Beschreibung: | XII, 160 S. graph. Darst. |
| ISBN: | 0844230189 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV003499701 | ||
| 003 | DE-604 | ||
| 005 | 20180627 | ||
| 007 | t | ||
| 008 | 900725s1987 d||| |||| 00||| eng d | ||
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| 035 | |a (OCoLC)14951786 | ||
| 035 | |a (DE-599)BVBBV003499701 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-188 | ||
| 050 | 0 | |a HF5826.5 | |
| 082 | 0 | |a 659.1/11 |2 19 | |
| 084 | |a QP 632 |0 (DE-625)141918: |2 rvk | ||
| 100 | 1 | |a Barban, Arnold M. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Essentials of media planning |b a marketing viewpoint |c Arnold M. Barban ; Steven M. Cristol ; Frank J. Kopec |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Lincolnwood, Ill. |b NTC Business Books |c 1987 | |
| 300 | |a XII, 160 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Plans médias | |
| 650 | 4 | |a Advertising media planning | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Werbeplanung |0 (DE-588)4130474-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Medien |0 (DE-588)4169187-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Mediaplanung |0 (DE-588)4038221-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Mediaplanung |0 (DE-588)4038221-7 |D s |
| 689 | 0 | |5 DE-604 | |
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| 689 | 1 | 1 | |a Medien |0 (DE-588)4169187-8 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Cristol, Steven M. |e Verfasser |4 aut | |
| 700 | 1 | |a Kopec, Frank J. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002218685 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804117846057287680 |
|---|---|
| any_adam_object | |
| author | Barban, Arnold M. Cristol, Steven M. Kopec, Frank J. |
| author_facet | Barban, Arnold M. Cristol, Steven M. Kopec, Frank J. |
| author_role | aut aut aut |
| author_sort | Barban, Arnold M. |
| author_variant | a m b am amb s m c sm smc f j k fj fjk |
| building | Verbundindex |
| bvnumber | BV003499701 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5826 |
| callnumber-raw | HF5826.5 |
| callnumber-search | HF5826.5 |
| callnumber-sort | HF 45826.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 632 |
| ctrlnum | (OCoLC)14951786 (DE-599)BVBBV003499701 |
| dewey-full | 659.1/11 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/11 |
| dewey-search | 659.1/11 |
| dewey-sort | 3659.1 211 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV003499701 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:00:53Z |
| institution | BVB |
| isbn | 0844230189 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002218685 |
| oclc_num | 14951786 |
| open_access_boolean | |
| owner | DE-384 DE-188 |
| owner_facet | DE-384 DE-188 |
| physical | XII, 160 S. graph. Darst. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | NTC Business Books |
| record_format | marc |
| spelling | Barban, Arnold M. Verfasser aut Essentials of media planning a marketing viewpoint Arnold M. Barban ; Steven M. Cristol ; Frank J. Kopec 2. ed. Lincolnwood, Ill. NTC Business Books 1987 XII, 160 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Plans médias Advertising media planning Werbeplanung (DE-588)4130474-3 gnd rswk-swf Medien (DE-588)4169187-8 gnd rswk-swf Mediaplanung (DE-588)4038221-7 gnd rswk-swf Mediaplanung (DE-588)4038221-7 s DE-604 Werbeplanung (DE-588)4130474-3 s Medien (DE-588)4169187-8 s 1\p DE-604 Cristol, Steven M. Verfasser aut Kopec, Frank J. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Barban, Arnold M. Cristol, Steven M. Kopec, Frank J. Essentials of media planning a marketing viewpoint Marketing Plans médias Advertising media planning Werbeplanung (DE-588)4130474-3 gnd Medien (DE-588)4169187-8 gnd Mediaplanung (DE-588)4038221-7 gnd |
| subject_GND | (DE-588)4130474-3 (DE-588)4169187-8 (DE-588)4038221-7 |
| title | Essentials of media planning a marketing viewpoint |
| title_auth | Essentials of media planning a marketing viewpoint |
| title_exact_search | Essentials of media planning a marketing viewpoint |
| title_full | Essentials of media planning a marketing viewpoint Arnold M. Barban ; Steven M. Cristol ; Frank J. Kopec |
| title_fullStr | Essentials of media planning a marketing viewpoint Arnold M. Barban ; Steven M. Cristol ; Frank J. Kopec |
| title_full_unstemmed | Essentials of media planning a marketing viewpoint Arnold M. Barban ; Steven M. Cristol ; Frank J. Kopec |
| title_short | Essentials of media planning |
| title_sort | essentials of media planning a marketing viewpoint |
| title_sub | a marketing viewpoint |
| topic | Marketing Plans médias Advertising media planning Werbeplanung (DE-588)4130474-3 gnd Medien (DE-588)4169187-8 gnd Mediaplanung (DE-588)4038221-7 gnd |
| topic_facet | Marketing Plans médias Advertising media planning Werbeplanung Medien Mediaplanung |
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