APA (7th ed.) Citation

Barban, A. M., Cristol, S. M., & Kopec, F. J. (1987). Essentials of media planning: A marketing viewpoint (2. ed.). NTC Business Books.

Chicago Style (17th ed.) Citation

Barban, Arnold M., Steven M. Cristol, and Frank J. Kopec. Essentials of Media Planning: A Marketing Viewpoint. 2. ed. Lincolnwood, Ill: NTC Business Books, 1987.

MLA (9th ed.) Citation

Barban, Arnold M., et al. Essentials of Media Planning: A Marketing Viewpoint. 2. ed. NTC Business Books, 1987.