MaxiMarketing: the new direction in advertising, promotion, and marketing strategy
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York u.a.
McGraw-Hill
1987
|
| Subjects: | |
| Physical Description: | X, 278 S. |
| ISBN: | 0070511918 |
Staff View
MARC
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Record in the Search Index
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| author | Rapp, Stan Collins, Thomas L. |
| author_facet | Rapp, Stan Collins, Thomas L. |
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| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.R325 1987 |
| callnumber-search | HF5415.R325 1987 |
| callnumber-sort | HF 45415 R325 41987 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
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| dewey-full | 658.8 658.819 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.8 658.8 19 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003499321 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:00:53Z |
| institution | BVB |
| isbn | 0070511918 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002218412 |
| oclc_num | 13859256 |
| open_access_boolean | |
| owner | DE-384 DE-N2 DE-706 DE-521 DE-188 |
| owner_facet | DE-384 DE-N2 DE-706 DE-521 DE-188 |
| physical | X, 278 S. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Rapp, Stan Verfasser aut MaxiMarketing the new direction in advertising, promotion, and marketing strategy Stan Rapp and Thomas L. Collins New York u.a. McGraw-Hill 1987 X, 278 S. txt rdacontent n rdamedia nc rdacarrier Marketing Publicité Ventes - Promotion Advertising Sales promotion Werbung (DE-588)4065541-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Werbung (DE-588)4065541-6 s Collins, Thomas L. Verfasser aut |
| spellingShingle | Rapp, Stan Collins, Thomas L. MaxiMarketing the new direction in advertising, promotion, and marketing strategy Marketing Publicité Ventes - Promotion Advertising Sales promotion Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4037589-4 |
| title | MaxiMarketing the new direction in advertising, promotion, and marketing strategy |
| title_auth | MaxiMarketing the new direction in advertising, promotion, and marketing strategy |
| title_exact_search | MaxiMarketing the new direction in advertising, promotion, and marketing strategy |
| title_full | MaxiMarketing the new direction in advertising, promotion, and marketing strategy Stan Rapp and Thomas L. Collins |
| title_fullStr | MaxiMarketing the new direction in advertising, promotion, and marketing strategy Stan Rapp and Thomas L. Collins |
| title_full_unstemmed | MaxiMarketing the new direction in advertising, promotion, and marketing strategy Stan Rapp and Thomas L. Collins |
| title_short | MaxiMarketing |
| title_sort | maximarketing the new direction in advertising promotion and marketing strategy |
| title_sub | the new direction in advertising, promotion, and marketing strategy |
| topic | Marketing Publicité Ventes - Promotion Advertising Sales promotion Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Publicité Ventes - Promotion Advertising Sales promotion Werbung |
| work_keys_str_mv | AT rappstan maximarketingthenewdirectioninadvertisingpromotionandmarketingstrategy AT collinsthomasl maximarketingthenewdirectioninadvertisingpromotionandmarketingstrategy |