MaxiMarketing: the new direction in advertising, promotion, and marketing strategy
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
McGraw-Hill
1987
|
| Schlagworte: | |
| Beschreibung: | X, 278 S. |
| ISBN: | 0070511918 |
Internformat
MARC
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| 264 | 1 | |a New York u.a. |b McGraw-Hill |c 1987 | |
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| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Publicité | |
| 650 | 4 | |a Ventes - Promotion | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Sales promotion | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Collins, Thomas L. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002218412 | ||
Datensatz im Suchindex
| _version_ | 1804117845663023104 |
|---|---|
| any_adam_object | |
| author | Rapp, Stan Collins, Thomas L. |
| author_facet | Rapp, Stan Collins, Thomas L. |
| author_role | aut aut |
| author_sort | Rapp, Stan |
| author_variant | s r sr t l c tl tlc |
| building | Verbundindex |
| bvnumber | BV003499321 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.R325 1987 |
| callnumber-search | HF5415.R325 1987 |
| callnumber-sort | HF 45415 R325 41987 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)13859256 (DE-599)BVBBV003499321 |
| dewey-full | 658.8 658.819 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 658.8 19 |
| dewey-search | 658.8 658.8 19 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003499321 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:00:53Z |
| institution | BVB |
| isbn | 0070511918 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002218412 |
| oclc_num | 13859256 |
| open_access_boolean | |
| owner | DE-384 DE-N2 DE-706 DE-521 DE-188 |
| owner_facet | DE-384 DE-N2 DE-706 DE-521 DE-188 |
| physical | X, 278 S. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Rapp, Stan Verfasser aut MaxiMarketing the new direction in advertising, promotion, and marketing strategy Stan Rapp and Thomas L. Collins New York u.a. McGraw-Hill 1987 X, 278 S. txt rdacontent n rdamedia nc rdacarrier Marketing Publicité Ventes - Promotion Advertising Sales promotion Werbung (DE-588)4065541-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Werbung (DE-588)4065541-6 s Collins, Thomas L. Verfasser aut |
| spellingShingle | Rapp, Stan Collins, Thomas L. MaxiMarketing the new direction in advertising, promotion, and marketing strategy Marketing Publicité Ventes - Promotion Advertising Sales promotion Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4037589-4 |
| title | MaxiMarketing the new direction in advertising, promotion, and marketing strategy |
| title_auth | MaxiMarketing the new direction in advertising, promotion, and marketing strategy |
| title_exact_search | MaxiMarketing the new direction in advertising, promotion, and marketing strategy |
| title_full | MaxiMarketing the new direction in advertising, promotion, and marketing strategy Stan Rapp and Thomas L. Collins |
| title_fullStr | MaxiMarketing the new direction in advertising, promotion, and marketing strategy Stan Rapp and Thomas L. Collins |
| title_full_unstemmed | MaxiMarketing the new direction in advertising, promotion, and marketing strategy Stan Rapp and Thomas L. Collins |
| title_short | MaxiMarketing |
| title_sort | maximarketing the new direction in advertising promotion and marketing strategy |
| title_sub | the new direction in advertising, promotion, and marketing strategy |
| topic | Marketing Publicité Ventes - Promotion Advertising Sales promotion Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Publicité Ventes - Promotion Advertising Sales promotion Werbung |
| work_keys_str_mv | AT rappstan maximarketingthenewdirectioninadvertisingpromotionandmarketingstrategy AT collinsthomasl maximarketingthenewdirectioninadvertisingpromotionandmarketingstrategy |