APA (7th ed.) Citation

Rapp, S., & Collins, T. L. (1987). MaxiMarketing: The new direction in advertising, promotion, and marketing strategy. McGraw-Hill.

Chicago Style (17th ed.) Citation

Rapp, Stan, and Thomas L. Collins. MaxiMarketing: The New Direction in Advertising, Promotion, and Marketing Strategy. New York u.a: McGraw-Hill, 1987.

MLA (9th ed.) Citation

Rapp, Stan, and Thomas L. Collins. MaxiMarketing: The New Direction in Advertising, Promotion, and Marketing Strategy. McGraw-Hill, 1987.