What's in a name?: advertising and the concept of brands
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lexington, Mass. u.a.
Heath
1986
|
| Schlagworte: | |
| Beschreibung: | XXII, 292 S. graph. Darst. |
| ISBN: | 0669111422 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV003496847 | ||
| 003 | DE-604 | ||
| 005 | 20151026 | ||
| 007 | t | ||
| 008 | 900725s1986 d||| |||| 00||| eng d | ||
| 020 | |a 0669111422 |9 0-669-11142-2 | ||
| 035 | |a (OCoLC)13124818 | ||
| 035 | |a (DE-599)BVBBV003496847 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-703 |a DE-739 |a DE-188 | ||
| 050 | 0 | |a HF5823 | |
| 082 | 0 | |a 658.8/343 |2 19 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 084 | |a QR 360 |0 (DE-625)142027: |2 rvk | ||
| 100 | 1 | |a Jones, John P. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a What's in a name? |b advertising and the concept of brands |c John Philip Jones ; Foreword by Don Johnston |
| 264 | 1 | |a Lexington, Mass. u.a. |b Heath |c 1986 | |
| 300 | |a XXII, 292 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Merken |2 gtt | |
| 650 | 7 | |a Nom commercial |2 ram | |
| 650 | 4 | |a Produits de marque | |
| 650 | 4 | |a Publicité | |
| 650 | 7 | |a Publicité |2 ram | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Brand name products | |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenname |0 (DE-588)4114513-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenartikel |0 (DE-588)4037584-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Warenzeichen |0 (DE-588)4064612-9 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | 1 | |a Warenzeichen |0 (DE-588)4064612-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Markenartikel |0 (DE-588)4037584-5 |D s |
| 689 | 1 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Markenname |0 (DE-588)4114513-6 |D s |
| 689 | 2 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 2 | |8 1\p |5 DE-604 | |
| 689 | 3 | 0 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 3 | |8 2\p |5 DE-604 | |
| 689 | 4 | 0 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 4 | |8 3\p |5 DE-604 | |
| 689 | 5 | 0 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
| 689 | 5 | |8 4\p |5 DE-604 | |
| 700 | 1 | |a Johnston, Don |4 edt | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002216482 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 4\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804117842916802560 |
|---|---|
| any_adam_object | |
| author | Jones, John P. |
| author2 | Johnston, Don |
| author2_role | edt |
| author2_variant | d j dj |
| author_facet | Jones, John P. Johnston, Don |
| author_role | aut |
| author_sort | Jones, John P. |
| author_variant | j p j jp jpj |
| building | Verbundindex |
| bvnumber | BV003496847 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 624 QR 360 |
| ctrlnum | (OCoLC)13124818 (DE-599)BVBBV003496847 |
| dewey-full | 658.8/343 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/343 |
| dewey-search | 658.8/343 |
| dewey-sort | 3658.8 3343 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02627nam a2200721 c 4500</leader><controlfield tag="001">BV003496847</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20151026 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">900725s1986 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0669111422</subfield><subfield code="9">0-669-11142-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)13124818</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV003496847</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5823</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/343</subfield><subfield code="2">19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QR 360</subfield><subfield code="0">(DE-625)142027:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Jones, John P.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">What's in a name?</subfield><subfield code="b">advertising and the concept of brands</subfield><subfield code="c">John Philip Jones ; Foreword by Don Johnston</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Lexington, Mass. u.a.</subfield><subfield code="b">Heath</subfield><subfield code="c">1986</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXII, 292 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Merken</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Nom commercial</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Produits de marque</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Publicité</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Publicité</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Reclame</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenname</subfield><subfield code="0">(DE-588)4114513-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenartikel</subfield><subfield code="0">(DE-588)4037584-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Warenzeichen</subfield><subfield code="0">(DE-588)4064612-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Warenzeichen</subfield><subfield code="0">(DE-588)4064612-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Markenartikel</subfield><subfield code="0">(DE-588)4037584-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Markenname</subfield><subfield code="0">(DE-588)4114513-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="4" ind2="0"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="4" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="5" ind2="0"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="5" ind2=" "><subfield code="8">4\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Johnston, Don</subfield><subfield code="4">edt</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-002216482</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">4\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV003496847 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:00:50Z |
| institution | BVB |
| isbn | 0669111422 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002216482 |
| oclc_num | 13124818 |
| open_access_boolean | |
| owner | DE-384 DE-703 DE-739 DE-188 |
| owner_facet | DE-384 DE-703 DE-739 DE-188 |
| physical | XXII, 292 S. graph. Darst. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Heath |
| record_format | marc |
| spelling | Jones, John P. Verfasser aut What's in a name? advertising and the concept of brands John Philip Jones ; Foreword by Don Johnston Lexington, Mass. u.a. Heath 1986 XXII, 292 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Merken gtt Nom commercial ram Produits de marque Publicité Publicité ram Reclame gtt Advertising Brand name products Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Markenname (DE-588)4114513-6 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Warenzeichen (DE-588)4064612-9 gnd rswk-swf Werbung (DE-588)4065541-6 s Warenzeichen (DE-588)4064612-9 s DE-604 Markenartikel (DE-588)4037584-5 s Markenname (DE-588)4114513-6 s 1\p DE-604 Marketingstrategie (DE-588)4120697-6 s 2\p DE-604 Verbraucherverhalten (DE-588)4062644-1 s 3\p DE-604 Marktforschung (DE-588)4037630-8 s 4\p DE-604 Johnston, Don edt 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Jones, John P. What's in a name? advertising and the concept of brands Merken gtt Nom commercial ram Produits de marque Publicité Publicité ram Reclame gtt Advertising Brand name products Verbraucherverhalten (DE-588)4062644-1 gnd Marktforschung (DE-588)4037630-8 gnd Markenname (DE-588)4114513-6 gnd Werbung (DE-588)4065541-6 gnd Markenartikel (DE-588)4037584-5 gnd Marketingstrategie (DE-588)4120697-6 gnd Warenzeichen (DE-588)4064612-9 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4037630-8 (DE-588)4114513-6 (DE-588)4065541-6 (DE-588)4037584-5 (DE-588)4120697-6 (DE-588)4064612-9 |
| title | What's in a name? advertising and the concept of brands |
| title_auth | What's in a name? advertising and the concept of brands |
| title_exact_search | What's in a name? advertising and the concept of brands |
| title_full | What's in a name? advertising and the concept of brands John Philip Jones ; Foreword by Don Johnston |
| title_fullStr | What's in a name? advertising and the concept of brands John Philip Jones ; Foreword by Don Johnston |
| title_full_unstemmed | What's in a name? advertising and the concept of brands John Philip Jones ; Foreword by Don Johnston |
| title_short | What's in a name? |
| title_sort | what s in a name advertising and the concept of brands |
| title_sub | advertising and the concept of brands |
| topic | Merken gtt Nom commercial ram Produits de marque Publicité Publicité ram Reclame gtt Advertising Brand name products Verbraucherverhalten (DE-588)4062644-1 gnd Marktforschung (DE-588)4037630-8 gnd Markenname (DE-588)4114513-6 gnd Werbung (DE-588)4065541-6 gnd Markenartikel (DE-588)4037584-5 gnd Marketingstrategie (DE-588)4120697-6 gnd Warenzeichen (DE-588)4064612-9 gnd |
| topic_facet | Merken Nom commercial Produits de marque Publicité Reclame Advertising Brand name products Verbraucherverhalten Marktforschung Markenname Werbung Markenartikel Marketingstrategie Warenzeichen |
| work_keys_str_mv | AT jonesjohnp whatsinanameadvertisingandtheconceptofbrands AT johnstondon whatsinanameadvertisingandtheconceptofbrands |