APA-Zitierstil (7. Ausg.)

Cohen, W. A. (1986). Winning on the marketing front: The corporate manager's game plan. Wiley.

Chicago-Zitierstil (17. Ausg.)

Cohen, William A. Winning on the Marketing Front: The Corporate Manager's Game Plan. New York u.a: Wiley, 1986.

MLA-Zitierstil (9. Ausg.)

Cohen, William A. Winning on the Marketing Front: The Corporate Manager's Game Plan. Wiley, 1986.