Winning on the marketing front: the corporate manager's game plan
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Wiley
1986
|
| Schriftenreihe: | Wiley series on business strategy
|
| Schlagworte: | |
| Beschreibung: | X, 381 S. graph. Darst. |
| ISBN: | 0471819352 |
Internformat
MARC
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| 100 | 1 | |a Cohen, William A. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Winning on the marketing front |b the corporate manager's game plan |
| 264 | 1 | |a New York u.a. |b Wiley |c 1986 | |
| 300 | |a X, 381 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Wiley series on business strategy | |
| 650 | 4 | |a Entreprises - Planification | |
| 650 | 4 | |a Business planning | |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategische Planung |0 (DE-588)4309237-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmensplanung |0 (DE-588)4078609-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Cohen, William A. |
| author_facet | Cohen, William A. |
| author_role | aut |
| author_sort | Cohen, William A. |
| author_variant | w a c wa wac |
| building | Verbundindex |
| bvnumber | BV003494595 |
| callnumber-first | H - Social Science |
| callnumber-label | HD30 |
| callnumber-raw | HD30.28 |
| callnumber-search | HD30.28 |
| callnumber-sort | HD 230.28 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 360 QP 600 |
| ctrlnum | (OCoLC)12235327 (DE-599)BVBBV003494595 |
| dewey-full | 658.4/012 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/012 |
| dewey-search | 658.4/012 |
| dewey-sort | 3658.4 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003494595 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:00:48Z |
| institution | BVB |
| isbn | 0471819352 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002214894 |
| oclc_num | 12235327 |
| open_access_boolean | |
| owner | DE-384 DE-473 DE-BY-UBG DE-355 DE-BY-UBR DE-188 |
| owner_facet | DE-384 DE-473 DE-BY-UBG DE-355 DE-BY-UBR DE-188 |
| physical | X, 381 S. graph. Darst. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Wiley |
| record_format | marc |
| series2 | Wiley series on business strategy |
| spelling | Cohen, William A. Verfasser aut Winning on the marketing front the corporate manager's game plan New York u.a. Wiley 1986 X, 381 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Wiley series on business strategy Entreprises - Planification Business planning Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Strategische Planung (DE-588)4309237-8 gnd rswk-swf Unternehmensplanung (DE-588)4078609-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Unternehmensplanung (DE-588)4078609-2 s Strategische Planung (DE-588)4309237-8 s DE-604 Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Cohen, William A. Winning on the marketing front the corporate manager's game plan Entreprises - Planification Business planning Marketingstrategie (DE-588)4120697-6 gnd Strategische Planung (DE-588)4309237-8 gnd Unternehmensplanung (DE-588)4078609-2 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4309237-8 (DE-588)4078609-2 (DE-588)4037589-4 |
| title | Winning on the marketing front the corporate manager's game plan |
| title_auth | Winning on the marketing front the corporate manager's game plan |
| title_exact_search | Winning on the marketing front the corporate manager's game plan |
| title_full | Winning on the marketing front the corporate manager's game plan |
| title_fullStr | Winning on the marketing front the corporate manager's game plan |
| title_full_unstemmed | Winning on the marketing front the corporate manager's game plan |
| title_short | Winning on the marketing front |
| title_sort | winning on the marketing front the corporate manager s game plan |
| title_sub | the corporate manager's game plan |
| topic | Entreprises - Planification Business planning Marketingstrategie (DE-588)4120697-6 gnd Strategische Planung (DE-588)4309237-8 gnd Unternehmensplanung (DE-588)4078609-2 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Entreprises - Planification Business planning Marketingstrategie Strategische Planung Unternehmensplanung Marketing |
| work_keys_str_mv | AT cohenwilliama winningonthemarketingfrontthecorporatemanagersgameplan |