Developing effective communications strategy: a benefit segmentation approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Wiley
1985
|
| Schriftenreihe: | Ronald series on marketing management
|
| Schlagworte: | |
| Beschreibung: | XII, 510 S. Ill., graph. Darst. |
| ISBN: | 0471812625 |
Internformat
MARC
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| 100 | 1 | |a Haley, Russell I. |e Verfasser |4 aut | |
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| 300 | |a XII, 510 S. |b Ill., graph. Darst. | ||
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Haley, Russell I. |
| author_facet | Haley, Russell I. |
| author_role | aut |
| author_sort | Haley, Russell I. |
| author_variant | r i h ri rih |
| building | Verbundindex |
| bvnumber | BV003493290 |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)441422906 (DE-599)BVBBV003493290 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003493290 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:00:46Z |
| institution | BVB |
| isbn | 0471812625 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002213987 |
| oclc_num | 441422906 |
| open_access_boolean | |
| owner | DE-384 DE-703 DE-945 DE-706 DE-188 |
| owner_facet | DE-384 DE-703 DE-945 DE-706 DE-188 |
| physical | XII, 510 S. Ill., graph. Darst. |
| publishDate | 1985 |
| publishDateSearch | 1985 |
| publishDateSort | 1985 |
| publisher | Wiley |
| record_format | marc |
| series2 | Ronald series on marketing management |
| spelling | Haley, Russell I. Verfasser aut Developing effective communications strategy a benefit segmentation approach Russell I. Haley New York u.a. Wiley 1985 XII, 510 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Ronald series on marketing management Marketing (DE-588)4037589-4 gnd rswk-swf Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Kommunikation (DE-588)4031883-7 s Marktsegmentierung (DE-588)4037644-8 s Marketing (DE-588)4037589-4 s DE-604 |
| spellingShingle | Haley, Russell I. Developing effective communications strategy a benefit segmentation approach Marketing (DE-588)4037589-4 gnd Marktsegmentierung (DE-588)4037644-8 gnd Kommunikation (DE-588)4031883-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4037644-8 (DE-588)4031883-7 |
| title | Developing effective communications strategy a benefit segmentation approach |
| title_auth | Developing effective communications strategy a benefit segmentation approach |
| title_exact_search | Developing effective communications strategy a benefit segmentation approach |
| title_full | Developing effective communications strategy a benefit segmentation approach Russell I. Haley |
| title_fullStr | Developing effective communications strategy a benefit segmentation approach Russell I. Haley |
| title_full_unstemmed | Developing effective communications strategy a benefit segmentation approach Russell I. Haley |
| title_short | Developing effective communications strategy |
| title_sort | developing effective communications strategy a benefit segmentation approach |
| title_sub | a benefit segmentation approach |
| topic | Marketing (DE-588)4037589-4 gnd Marktsegmentierung (DE-588)4037644-8 gnd Kommunikation (DE-588)4031883-7 gnd |
| topic_facet | Marketing Marktsegmentierung Kommunikation |
| work_keys_str_mv | AT haleyrusselli developingeffectivecommunicationsstrategyabenefitsegmentationapproach |