Promotion management and marketing communications:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago u.a.
Dryden Press
1986
|
| Subjects: | |
| Physical Description: | XIX, 652 S. Ill., graph. Darst. |
| ISBN: | 0030694140 |
Staff View
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Record in the Search Index
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| author | Shimp, Terence A. De Lozier, M. W. |
| author_facet | Shimp, Terence A. De Lozier, M. W. |
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| building | Verbundindex |
| bvnumber | BV003492012 |
| classification_rvk | QP 600 |
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| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003492012 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:00:45Z |
| institution | BVB |
| isbn | 0030694140 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002213137 |
| oclc_num | 441421416 |
| open_access_boolean | |
| owner | DE-523 DE-83 DE-188 |
| owner_facet | DE-523 DE-83 DE-188 |
| physical | XIX, 652 S. Ill., graph. Darst. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Dryden Press |
| record_format | marc |
| spelling | Shimp, Terence A. Verfasser aut Promotion management and marketing communications Terence A. Shimp ; M. W. DeLozier* Chicago u.a. Dryden Press 1986 XIX, 652 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s DE-604 De Lozier, M. W. Verfasser aut |
| spellingShingle | Shimp, Terence A. De Lozier, M. W. Promotion management and marketing communications Marketing (DE-588)4037589-4 gnd Kommunikation (DE-588)4031883-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4031883-7 |
| title | Promotion management and marketing communications |
| title_auth | Promotion management and marketing communications |
| title_exact_search | Promotion management and marketing communications |
| title_full | Promotion management and marketing communications Terence A. Shimp ; M. W. DeLozier* |
| title_fullStr | Promotion management and marketing communications Terence A. Shimp ; M. W. DeLozier* |
| title_full_unstemmed | Promotion management and marketing communications Terence A. Shimp ; M. W. DeLozier* |
| title_short | Promotion management and marketing communications |
| title_sort | promotion management and marketing communications |
| topic | Marketing (DE-588)4037589-4 gnd Kommunikation (DE-588)4031883-7 gnd |
| topic_facet | Marketing Kommunikation |
| work_keys_str_mv | AT shimpterencea promotionmanagementandmarketingcommunications AT deloziermw promotionmanagementandmarketingcommunications |