Promotion management and marketing communications:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago u.a.
Dryden Press
1986
|
| Schlagworte: | |
| Beschreibung: | XIX, 652 S. Ill., graph. Darst. |
| ISBN: | 0030694140 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV003492012 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 900725s1986 ad|| |||| 00||| eng d | ||
| 020 | |a 0030694140 |9 0-03-069414-0 | ||
| 035 | |a (OCoLC)441421416 | ||
| 035 | |a (DE-599)BVBBV003492012 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-523 |a DE-83 |a DE-188 | ||
| 080 | |a 658.8 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Shimp, Terence A. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Promotion management and marketing communications |c Terence A. Shimp ; M. W. DeLozier* |
| 264 | 1 | |a Chicago u.a. |b Dryden Press |c 1986 | |
| 300 | |a XIX, 652 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Kommunikation |0 (DE-588)4031883-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a De Lozier, M. W. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002213137 | ||
Datensatz im Suchindex
| _version_ | 1804117838139490304 |
|---|---|
| any_adam_object | |
| author | Shimp, Terence A. De Lozier, M. W. |
| author_facet | Shimp, Terence A. De Lozier, M. W. |
| author_role | aut aut |
| author_sort | Shimp, Terence A. |
| author_variant | t a s ta tas l m w d lmw lmwd |
| building | Verbundindex |
| bvnumber | BV003492012 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)441421416 (DE-599)BVBBV003492012 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01130nam a2200349 c 4500</leader><controlfield tag="001">BV003492012</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">900725s1986 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0030694140</subfield><subfield code="9">0-03-069414-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)441421416</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV003492012</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-523</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="080" ind1=" " ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Shimp, Terence A.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Promotion management and marketing communications</subfield><subfield code="c">Terence A. Shimp ; M. W. DeLozier*</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Chicago u.a.</subfield><subfield code="b">Dryden Press</subfield><subfield code="c">1986</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIX, 652 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">De Lozier, M. W.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-002213137</subfield></datafield></record></collection> |
| id | DE-604.BV003492012 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:00:45Z |
| institution | BVB |
| isbn | 0030694140 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002213137 |
| oclc_num | 441421416 |
| open_access_boolean | |
| owner | DE-523 DE-83 DE-188 |
| owner_facet | DE-523 DE-83 DE-188 |
| physical | XIX, 652 S. Ill., graph. Darst. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Dryden Press |
| record_format | marc |
| spelling | Shimp, Terence A. Verfasser aut Promotion management and marketing communications Terence A. Shimp ; M. W. DeLozier* Chicago u.a. Dryden Press 1986 XIX, 652 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s DE-604 De Lozier, M. W. Verfasser aut |
| spellingShingle | Shimp, Terence A. De Lozier, M. W. Promotion management and marketing communications Marketing (DE-588)4037589-4 gnd Kommunikation (DE-588)4031883-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4031883-7 |
| title | Promotion management and marketing communications |
| title_auth | Promotion management and marketing communications |
| title_exact_search | Promotion management and marketing communications |
| title_full | Promotion management and marketing communications Terence A. Shimp ; M. W. DeLozier* |
| title_fullStr | Promotion management and marketing communications Terence A. Shimp ; M. W. DeLozier* |
| title_full_unstemmed | Promotion management and marketing communications Terence A. Shimp ; M. W. DeLozier* |
| title_short | Promotion management and marketing communications |
| title_sort | promotion management and marketing communications |
| topic | Marketing (DE-588)4037589-4 gnd Kommunikation (DE-588)4031883-7 gnd |
| topic_facet | Marketing Kommunikation |
| work_keys_str_mv | AT shimpterencea promotionmanagementandmarketingcommunications AT deloziermw promotionmanagementandmarketingcommunications |