APA (7th ed.) Citation

Shimp, T. A., & De Lozier, M. W. (1986). Promotion management and marketing communications. Dryden Press.

Chicago Style (17th ed.) Citation

Shimp, Terence A., and M. W. De Lozier. Promotion Management and Marketing Communications. Chicago u.a: Dryden Press, 1986.

MLA (9th ed.) Citation

Shimp, Terence A., and M. W. De Lozier. Promotion Management and Marketing Communications. Dryden Press, 1986.