Verfügbarkeit: Positioning :: THWS Bibkatalog

Positioning: the battle for your mind

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Bibliographische Detailangaben
Hauptverfasser:	Ries, Al (VerfasserIn), Trout, Jack 1935-2017 (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	New York [u.a.] McGraw-Hill 1986
Ausgabe:	1. ed., rev.
Schlagworte:	Mercadotecnia Positionnement (Publicité) Positionnement (publicité) Positioning (Advertising) Produktmarketing Werbung Produkt Positionierung > Marketing Produktpositionierung Marktsättigung
Beschreibung:	X, 213 S.
ISBN:	0070652643

Internformat

MARC


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041	0		\|a eng
044			\|a xxu \|c XD-US
049			\|a DE-384 \|a DE-355 \|a DE-N2 \|a DE-521 \|a DE-83
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100	1		\|a Ries, Al \|e Verfasser \|4 aut
245	1	0	\|a Positioning \|b the battle for your mind \|c Al Ries and Jack Trout
250			\|a 1. ed., rev.
264		1	\|a New York [u.a.] \|b McGraw-Hill \|c 1986
300			\|a X, 213 S.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
650		4	\|a Mercadotecnia
650		4	\|a Positionnement (Publicité)
650		7	\|a Positionnement (publicité) \|2 ram
650		4	\|a Positioning (Advertising)
650	0	7	\|a Produktmarketing \|0 (DE-588)4134049-8 \|2 gnd \|9 rswk-swf
650	0	7	\|a Werbung \|0 (DE-588)4065541-6 \|2 gnd \|9 rswk-swf
650	0	7	\|a Produkt \|0 (DE-588)4139399-5 \|2 gnd \|9 rswk-swf
650	0	7	\|a Positionierung \|g Marketing \|0 (DE-588)4503311-0 \|2 gnd \|9 rswk-swf
650	0	7	\|a Produktpositionierung \|0 (DE-588)4224734-2 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marktsättigung \|0 (DE-588)4123715-8 \|2 gnd \|9 rswk-swf
689	0	0	\|a Produktpositionierung \|0 (DE-588)4224734-2 \|D s
689	0		\|5 DE-604
689	1	0	\|a Marktsättigung \|0 (DE-588)4123715-8 \|D s
689	1	1	\|a Positionierung \|g Marketing \|0 (DE-588)4503311-0 \|D s
689	1		\|8 1\p \|5 DE-604
689	2	0	\|a Produktmarketing \|0 (DE-588)4134049-8 \|D s
689	2	1	\|a Werbung \|0 (DE-588)4065541-6 \|D s
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689	3	0	\|a Produkt \|0 (DE-588)4139399-5 \|D s
689	3	1	\|a Werbung \|0 (DE-588)4065541-6 \|D s
689	3		\|8 3\p \|5 DE-604
700	1		\|a Trout, Jack \|d 1935-2017 \|e Verfasser \|0 (DE-588)110757157 \|4 aut
999			\|a oai:aleph.bib-bvb.de:BVB01-002213097
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 2\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 3\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk

Datensatz im Suchindex

_version_	1804117838057701376
any_adam_object
author	Ries, Al Trout, Jack 1935-2017
author_GND	(DE-588)110757157
author_facet	Ries, Al Trout, Jack 1935-2017
author_role	aut aut
author_sort	Ries, Al
author_variant	a r ar j t jt
building	Verbundindex
bvnumber	BV003491960
callnumber-first	H - Social Science
callnumber-label	HF5827
callnumber-raw	HF5827.2.R53 1986
callnumber-search	HF5827.2.R53 1986
callnumber-sort	HF 45827.2 R53 41986
callnumber-subject	HF - Commerce
classification_rvk	QP 630 QP 631
ctrlnum	(OCoLC)1075470441 (DE-599)BVBBV003491960
dewey-full	659.1 659.119
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.1 659.1 19
dewey-search	659.1 659.1 19
dewey-sort	3659.1
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	1. ed., rev.
format	Book
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id	DE-604.BV003491960
illustrated	Not Illustrated
indexdate	2024-07-09T16:00:45Z
institution	BVB
isbn	0070652643
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-002213097
oclc_num	1075470441
open_access_boolean
owner	DE-384 DE-355 DE-BY-UBR DE-N2 DE-521 DE-83
owner_facet	DE-384 DE-355 DE-BY-UBR DE-N2 DE-521 DE-83
physical	X, 213 S.
publishDate	1986
publishDateSearch	1986
publishDateSort	1986
publisher	McGraw-Hill
record_format	marc
spelling	Ries, Al Verfasser aut Positioning the battle for your mind Al Ries and Jack Trout 1. ed., rev. New York [u.a.] McGraw-Hill 1986 X, 213 S. txt rdacontent n rdamedia nc rdacarrier Mercadotecnia Positionnement (Publicité) Positionnement (publicité) ram Positioning (Advertising) Produktmarketing (DE-588)4134049-8 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Produkt (DE-588)4139399-5 gnd rswk-swf Positionierung Marketing (DE-588)4503311-0 gnd rswk-swf Produktpositionierung (DE-588)4224734-2 gnd rswk-swf Marktsättigung (DE-588)4123715-8 gnd rswk-swf Produktpositionierung (DE-588)4224734-2 s DE-604 Marktsättigung (DE-588)4123715-8 s Positionierung Marketing (DE-588)4503311-0 s 1\p DE-604 Produktmarketing (DE-588)4134049-8 s Werbung (DE-588)4065541-6 s 2\p DE-604 Produkt (DE-588)4139399-5 s 3\p DE-604 Trout, Jack 1935-2017 Verfasser (DE-588)110757157 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Ries, Al Trout, Jack 1935-2017 Positioning the battle for your mind Mercadotecnia Positionnement (Publicité) Positionnement (publicité) ram Positioning (Advertising) Produktmarketing (DE-588)4134049-8 gnd Werbung (DE-588)4065541-6 gnd Produkt (DE-588)4139399-5 gnd Positionierung Marketing (DE-588)4503311-0 gnd Produktpositionierung (DE-588)4224734-2 gnd Marktsättigung (DE-588)4123715-8 gnd
subject_GND	(DE-588)4134049-8 (DE-588)4065541-6 (DE-588)4139399-5 (DE-588)4503311-0 (DE-588)4224734-2 (DE-588)4123715-8
title	Positioning the battle for your mind
title_auth	Positioning the battle for your mind
title_exact_search	Positioning the battle for your mind
title_full	Positioning the battle for your mind Al Ries and Jack Trout
title_fullStr	Positioning the battle for your mind Al Ries and Jack Trout
title_full_unstemmed	Positioning the battle for your mind Al Ries and Jack Trout
title_short	Positioning
title_sort	positioning the battle for your mind
title_sub	the battle for your mind
topic	Mercadotecnia Positionnement (Publicité) Positionnement (publicité) ram Positioning (Advertising) Produktmarketing (DE-588)4134049-8 gnd Werbung (DE-588)4065541-6 gnd Produkt (DE-588)4139399-5 gnd Positionierung Marketing (DE-588)4503311-0 gnd Produktpositionierung (DE-588)4224734-2 gnd Marktsättigung (DE-588)4123715-8 gnd
topic_facet	Mercadotecnia Positionnement (Publicité) Positionnement (publicité) Positioning (Advertising) Produktmarketing Werbung Produkt Positionierung Marketing Produktpositionierung Marktsättigung
work_keys_str_mv	AT riesal positioningthebattleforyourmind AT troutjack positioningthebattleforyourmind

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