Marketing ethics: guidelines for managers
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Lexington, Mass. [u.a.]
Lexington Books
1985
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XV, 182 S. |
| ISBN: | 0669108332 0669108324 |
Internformat
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| 245 | 1 | 0 | |a Marketing ethics |b guidelines for managers |c ed. by Gene R. Laczniak ... |
| 264 | 1 | |a Lexington, Mass. [u.a.] |b Lexington Books |c 1985 | |
| 300 | |a XV, 182 S. | ||
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Datensatz im Suchindex
| _version_ | 1811003523229286400 |
|---|---|
| adam_text |
Contents
Figures
and Tables
ix
Preface
xi
Introduction
xiii
1.
Ethics in Marketing: Problems and Prospects
1
Т.к.
Martin
2.
Frameworks for Analyzing Marketing Ethics
9
Gene R. Laczniak
3.
Implementing and Monitoring Ethics in Advertising
27
O.C. Ferrei!
4.
Studying Field Salespeople's Ethical Problems: An Approach for
Designing Company Policies
41
Alan J. Dubinsky
5.
Ethical Issues in Marketing Research
55
Donald S.
Tull
and Del
1.
Hawkins
6.
Ethics, Price Fixing, and the Management of Price Strategy
71
William J. Kehoe
7.
Ethical Issues in Multinational Marketing
85
David J. Fritzsche
8.
Incorporating Marketing Ethics into the Organization
97
Gene R. Laczniak and Patrick E. Murphy
viii
·
Marketing
Ethics
Appendix
1:
Codes of Ethics
107
1A: World Marketing Contact Group Marketing Creed
109
IB: Excerpts from Caterpillar Tractor Company's Code of
Worldwide Business Conduct and Operating
Principles 111
1С:
Excerpts from IBM's Business Conduct Guidelines
117
ID: Excerpts from "This We Believe," Johnson Wax Statement
of Company Policy
125
IE: Excerpts from the Johnson Wax Corporate Policy
Manual: Product Advertising and Advertising Policy
129
IF: American Advertising Federation's Code
of Advertising Ethics
133
IG:
Excerpts from the ITT Code of Corporate Conduct
135
Appendix
2:
Cases
137
2A: Heublein, Inc., A Socially Questionable Product
139
2B: General Motors: The Engine Switch Controversy
149
2C: Giant Food's Elimination of Item Pricing
157
2D: The Marketing of Infant Formula in Less
Developed Countries
165
Index
179
About the Contributors
183
About the Editors
185 |
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| discipline | Philosophie Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| indexdate | 2024-09-23T16:05:46Z |
| institution | BVB |
| isbn | 0669108332 0669108324 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002212836 |
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| physical | XV, 182 S. |
| publishDate | 1985 |
| publishDateSearch | 1985 |
| publishDateSort | 1985 |
| publisher | Lexington Books |
| record_format | marc |
| spelling | Marketing ethics guidelines for managers ed. by Gene R. Laczniak ... Lexington, Mass. [u.a.] Lexington Books 1985 XV, 182 S. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Wirtschaftsethik (DE-588)4066439-9 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s Wirtschaftsethik (DE-588)4066439-9 s DE-604 Laczniak, Gene R. Sonstige oth Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002212836&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Marketing ethics guidelines for managers Marketing (DE-588)4037589-4 gnd Wirtschaftsethik (DE-588)4066439-9 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4066439-9 (DE-588)4143413-4 |
| title | Marketing ethics guidelines for managers |
| title_auth | Marketing ethics guidelines for managers |
| title_exact_search | Marketing ethics guidelines for managers |
| title_full | Marketing ethics guidelines for managers ed. by Gene R. Laczniak ... |
| title_fullStr | Marketing ethics guidelines for managers ed. by Gene R. Laczniak ... |
| title_full_unstemmed | Marketing ethics guidelines for managers ed. by Gene R. Laczniak ... |
| title_short | Marketing ethics |
| title_sort | marketing ethics guidelines for managers |
| title_sub | guidelines for managers |
| topic | Marketing (DE-588)4037589-4 gnd Wirtschaftsethik (DE-588)4066439-9 gnd |
| topic_facet | Marketing Wirtschaftsethik Aufsatzsammlung |
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