Effective television advertising: a study of 1000 commercials
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lexington, Mass. u.a.
Lexington Books
1986
|
| Schlagworte: | |
| Beschreibung: | XII, 178 S. |
| ISBN: | 066911751X |
Internformat
MARC
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| 245 | 1 | 0 | |a Effective television advertising |b a study of 1000 commercials |c David W. Stewart ; David H. Furse |
| 264 | 1 | |a Lexington, Mass. u.a. |b Lexington Books |c 1986 | |
| 300 | |a XII, 178 S. | ||
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Datensatz im Suchindex
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| any_adam_object | |
| author | Stewart, David W. C. Furse, David H. |
| author_facet | Stewart, David W. C. Furse, David H. |
| author_role | aut aut |
| author_sort | Stewart, David W. C. |
| author_variant | d w c s dwc dwcs d h f dh dhf |
| building | Verbundindex |
| bvnumber | BV003489277 |
| callnumber-first | H - Social Science |
| callnumber-label | HF6146 |
| callnumber-raw | HF6146.T42 |
| callnumber-search | HF6146.T42 |
| callnumber-sort | HF 46146 T42 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 632 |
| ctrlnum | (OCoLC)12550226 (DE-599)BVBBV003489277 |
| dewey-full | 659.14/3/0973 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.14/3/0973 |
| dewey-search | 659.14/3/0973 |
| dewey-sort | 3659.14 13 3973 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003489277 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:00:43Z |
| institution | BVB |
| isbn | 066911751X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002211189 |
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| physical | XII, 178 S. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Lexington Books |
| record_format | marc |
| spelling | Stewart, David W. C. Verfasser aut Effective television advertising a study of 1000 commercials David W. Stewart ; David H. Furse Lexington, Mass. u.a. Lexington Books 1986 XII, 178 S. txt rdacontent n rdamedia nc rdacarrier Publicité télévisée Reclame gtt Televisie gtt Television advertising Werbesendung (DE-588)4189638-5 gnd rswk-swf Fernsehsendung (DE-588)4016842-6 gnd rswk-swf Werbewirkung (DE-588)4189647-6 gnd rswk-swf Werbeerfolgskontrolle (DE-588)4189634-8 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Werbesendung (DE-588)4189638-5 s Fernsehsendung (DE-588)4016842-6 s Werbeerfolgskontrolle (DE-588)4189634-8 s DE-604 Werbewirkung (DE-588)4189647-6 s 1\p DE-604 Furse, David H. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Stewart, David W. C. Furse, David H. Effective television advertising a study of 1000 commercials Publicité télévisée Reclame gtt Televisie gtt Television advertising Werbesendung (DE-588)4189638-5 gnd Fernsehsendung (DE-588)4016842-6 gnd Werbewirkung (DE-588)4189647-6 gnd Werbeerfolgskontrolle (DE-588)4189634-8 gnd |
| subject_GND | (DE-588)4189638-5 (DE-588)4016842-6 (DE-588)4189647-6 (DE-588)4189634-8 (DE-588)4522595-3 |
| title | Effective television advertising a study of 1000 commercials |
| title_auth | Effective television advertising a study of 1000 commercials |
| title_exact_search | Effective television advertising a study of 1000 commercials |
| title_full | Effective television advertising a study of 1000 commercials David W. Stewart ; David H. Furse |
| title_fullStr | Effective television advertising a study of 1000 commercials David W. Stewart ; David H. Furse |
| title_full_unstemmed | Effective television advertising a study of 1000 commercials David W. Stewart ; David H. Furse |
| title_short | Effective television advertising |
| title_sort | effective television advertising a study of 1000 commercials |
| title_sub | a study of 1000 commercials |
| topic | Publicité télévisée Reclame gtt Televisie gtt Television advertising Werbesendung (DE-588)4189638-5 gnd Fernsehsendung (DE-588)4016842-6 gnd Werbewirkung (DE-588)4189647-6 gnd Werbeerfolgskontrolle (DE-588)4189634-8 gnd |
| topic_facet | Publicité télévisée Reclame Televisie Television advertising Werbesendung Fernsehsendung Werbewirkung Werbeerfolgskontrolle Fallstudiensammlung |
| work_keys_str_mv | AT stewartdavidwc effectivetelevisionadvertisingastudyof1000commercials AT fursedavidh effectivetelevisionadvertisingastudyof1000commercials |