Introduction to marketing management: text and cases
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Homewood, Ill.
Irwin
1985
|
| Ausgabe: | 5. ed. |
| Schriftenreihe: | The Irwin series in marketing
|
| Schlagworte: | |
| Beschreibung: | 1.-4. Aufl. u.d.T.: Rewoldt, Stewart H.: Introduction to marketing management |
| Beschreibung: | XVIII, 818 S. Ill., graph. Darst. |
| ISBN: | 025603236X |
Internformat
MARC
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| 008 | 900725s1985 ad|| |||| 00||| eng d | ||
| 020 | |a 025603236X |9 0-256-03236-X | ||
| 035 | |a (OCoLC)11832775 | ||
| 035 | |a (DE-599)BVBBV003485239 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-473 |a DE-703 |a DE-188 | ||
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| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Scott, James D. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Introduction to marketing management |b text and cases |c James D. Scott ; Martin R. Warshaw ; James R. Taylor |
| 250 | |a 5. ed. | ||
| 264 | 1 | |a Homewood, Ill. |b Irwin |c 1985 | |
| 300 | |a XVIII, 818 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Irwin series in marketing | |
| 500 | |a 1.-4. Aufl. u.d.T.: Rewoldt, Stewart H.: Introduction to marketing management | ||
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Marketing |x Management |v Case studies | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Warshaw, Martin R. |e Verfasser |4 aut | |
| 700 | 1 | |a Taylor, James R. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002208400 | ||
Datensatz im Suchindex
| _version_ | 1804117831540801536 |
|---|---|
| any_adam_object | |
| author | Scott, James D. Warshaw, Martin R. Taylor, James R. |
| author_facet | Scott, James D. Warshaw, Martin R. Taylor, James R. |
| author_role | aut aut aut |
| author_sort | Scott, James D. |
| author_variant | j d s jd jds m r w mr mrw j r t jr jrt |
| building | Verbundindex |
| bvnumber | BV003485239 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)11832775 (DE-599)BVBBV003485239 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 5. ed. |
| format | Book |
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| genre_facet | Fallstudiensammlung |
| id | DE-604.BV003485239 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:00:39Z |
| institution | BVB |
| isbn | 025603236X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002208400 |
| oclc_num | 11832775 |
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| physical | XVIII, 818 S. Ill., graph. Darst. |
| publishDate | 1985 |
| publishDateSearch | 1985 |
| publishDateSort | 1985 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | Scott, James D. Verfasser aut Introduction to marketing management text and cases James D. Scott ; Martin R. Warshaw ; James R. Taylor 5. ed. Homewood, Ill. Irwin 1985 XVIII, 818 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing 1.-4. Aufl. u.d.T.: Rewoldt, Stewart H.: Introduction to marketing management Marketing Management Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Warshaw, Martin R. Verfasser aut Taylor, James R. Verfasser aut |
| spellingShingle | Scott, James D. Warshaw, Martin R. Taylor, James R. Introduction to marketing management text and cases Marketing Management Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4522595-3 |
| title | Introduction to marketing management text and cases |
| title_auth | Introduction to marketing management text and cases |
| title_exact_search | Introduction to marketing management text and cases |
| title_full | Introduction to marketing management text and cases James D. Scott ; Martin R. Warshaw ; James R. Taylor |
| title_fullStr | Introduction to marketing management text and cases James D. Scott ; Martin R. Warshaw ; James R. Taylor |
| title_full_unstemmed | Introduction to marketing management text and cases James D. Scott ; Martin R. Warshaw ; James R. Taylor |
| title_short | Introduction to marketing management |
| title_sort | introduction to marketing management text and cases |
| title_sub | text and cases |
| topic | Marketing Management Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Management Marketing Management Case studies Marketingmanagement Fallstudiensammlung |
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