Public and nonprofit marketing: cases and readings
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Palo Alto, Calif.
Scientific Press
1984
|
| Schlagworte: | |
| Beschreibung: | XIII, 378 S. Ill. |
| ISBN: | 0471885789 |
Internformat
MARC
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| 650 | 4 | |a Government business enterprises |x Marketing | |
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Datensatz im Suchindex
| _version_ | 1804117810960400384 |
|---|---|
| any_adam_object | |
| author | Lovelock, Christopher H. 1940-2008 Weinberg, Charles B. |
| author_GND | (DE-588)133426262 |
| author_facet | Lovelock, Christopher H. 1940-2008 Weinberg, Charles B. |
| author_role | aut aut |
| author_sort | Lovelock, Christopher H. 1940-2008 |
| author_variant | c h l ch chl c b w cb cbw |
| building | Verbundindex |
| bvnumber | BV003464837 |
| callnumber-first | H - Social Science |
| callnumber-label | HD2741 |
| callnumber-raw | HD2741 HF5415 |
| callnumber-search | HD2741 HF5415 |
| callnumber-sort | HD 42741 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 690 |
| ctrlnum | (OCoLC)10579095 (DE-599)BVBBV003464837 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003464837 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:00:20Z |
| institution | BVB |
| isbn | 0471885789 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002194082 |
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| physical | XIII, 378 S. Ill. |
| publishDate | 1984 |
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| publisher | Scientific Press |
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| spelling | Lovelock, Christopher H. 1940-2008 Verfasser (DE-588)133426262 aut Public and nonprofit marketing cases and readings Christopher H. Lovelock ; Charles B. Weinberg* Palo Alto, Calif. Scientific Press 1984 XIII, 378 S. Ill. txt rdacontent n rdamedia nc rdacarrier Associations sans but lucratif - Marketing Associations sans but lucratif - Marketing - Cas, Études de Entreprises publiques Entreprises publiques - Cas, Études de Information d'État Information d'État - Cas, Études de Government business enterprises Marketing Government business enterprises Marketing Case studies Nonprofit organizations Marketing Nonprofit organizations Marketing Case studies Öffentliches Unternehmen (DE-588)4075581-2 gnd rswk-swf Nonprofit-Organisation (DE-588)4293729-2 gnd rswk-swf Soziomarketing (DE-588)4116549-4 gnd rswk-swf Verwaltung (DE-588)4063317-2 gnd rswk-swf Gemeinwirtschaftliches Unternehmen (DE-588)4206575-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Gemeinnützige Organisation (DE-588)4251871-4 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content USA (DE-588)4078704-7 g Marketing (DE-588)4037589-4 s Verwaltung (DE-588)4063317-2 s DE-604 Soziomarketing (DE-588)4116549-4 s Nonprofit-Organisation (DE-588)4293729-2 s Öffentliches Unternehmen (DE-588)4075581-2 s 1\p DE-604 Gemeinwirtschaftliches Unternehmen (DE-588)4206575-6 s 2\p DE-604 Gemeinnützige Organisation (DE-588)4251871-4 s 3\p DE-604 Weinberg, Charles B. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lovelock, Christopher H. 1940-2008 Weinberg, Charles B. Public and nonprofit marketing cases and readings Associations sans but lucratif - Marketing Associations sans but lucratif - Marketing - Cas, Études de Entreprises publiques Entreprises publiques - Cas, Études de Information d'État Information d'État - Cas, Études de Government business enterprises Marketing Government business enterprises Marketing Case studies Nonprofit organizations Marketing Nonprofit organizations Marketing Case studies Öffentliches Unternehmen (DE-588)4075581-2 gnd Nonprofit-Organisation (DE-588)4293729-2 gnd Soziomarketing (DE-588)4116549-4 gnd Verwaltung (DE-588)4063317-2 gnd Gemeinwirtschaftliches Unternehmen (DE-588)4206575-6 gnd Marketing (DE-588)4037589-4 gnd Gemeinnützige Organisation (DE-588)4251871-4 gnd |
| subject_GND | (DE-588)4075581-2 (DE-588)4293729-2 (DE-588)4116549-4 (DE-588)4063317-2 (DE-588)4206575-6 (DE-588)4037589-4 (DE-588)4251871-4 (DE-588)4078704-7 (DE-588)4522595-3 |
| title | Public and nonprofit marketing cases and readings |
| title_auth | Public and nonprofit marketing cases and readings |
| title_exact_search | Public and nonprofit marketing cases and readings |
| title_full | Public and nonprofit marketing cases and readings Christopher H. Lovelock ; Charles B. Weinberg* |
| title_fullStr | Public and nonprofit marketing cases and readings Christopher H. Lovelock ; Charles B. Weinberg* |
| title_full_unstemmed | Public and nonprofit marketing cases and readings Christopher H. Lovelock ; Charles B. Weinberg* |
| title_short | Public and nonprofit marketing |
| title_sort | public and nonprofit marketing cases and readings |
| title_sub | cases and readings |
| topic | Associations sans but lucratif - Marketing Associations sans but lucratif - Marketing - Cas, Études de Entreprises publiques Entreprises publiques - Cas, Études de Information d'État Information d'État - Cas, Études de Government business enterprises Marketing Government business enterprises Marketing Case studies Nonprofit organizations Marketing Nonprofit organizations Marketing Case studies Öffentliches Unternehmen (DE-588)4075581-2 gnd Nonprofit-Organisation (DE-588)4293729-2 gnd Soziomarketing (DE-588)4116549-4 gnd Verwaltung (DE-588)4063317-2 gnd Gemeinwirtschaftliches Unternehmen (DE-588)4206575-6 gnd Marketing (DE-588)4037589-4 gnd Gemeinnützige Organisation (DE-588)4251871-4 gnd |
| topic_facet | Associations sans but lucratif - Marketing Associations sans but lucratif - Marketing - Cas, Études de Entreprises publiques Entreprises publiques - Cas, Études de Information d'État Information d'État - Cas, Études de Government business enterprises Marketing Government business enterprises Marketing Case studies Nonprofit organizations Marketing Nonprofit organizations Marketing Case studies Öffentliches Unternehmen Nonprofit-Organisation Soziomarketing Verwaltung Gemeinwirtschaftliches Unternehmen Marketing Gemeinnützige Organisation USA Fallstudiensammlung |
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