APA (7th ed.) Citation

Poltrack, D. (1983). Television marketing: Network, local, and cable. McGraw-Hill.

Chicago Style (17th ed.) Citation

Poltrack, David. Television Marketing: Network, Local, and Cable. New York u.a: McGraw-Hill, 1983.

MLA (9th ed.) Citation

Poltrack, David. Television Marketing: Network, Local, and Cable. McGraw-Hill, 1983.