Television marketing: network, local, and cable
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
McGraw-Hill
1983
|
| Schlagworte: | |
| Beschreibung: | XII, 395 S. graph. Darst. |
| ISBN: | 0070504067 |
Internformat
MARC
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| 035 | |a (DE-599)BVBBV003452895 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-188 | ||
| 050 | 0 | |a HF6146.T42 | |
| 082 | 0 | |a 659.14/3/0973 |2 19 | |
| 084 | |a QP 632 |0 (DE-625)141918: |2 rvk | ||
| 100 | 1 | |a Poltrack, David |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Television marketing |b network, local, and cable |
| 264 | 1 | |a New York u.a. |b McGraw-Hill |c 1983 | |
| 300 | |a XII, 395 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Publicité télévisée | |
| 650 | 4 | |a Publicité télévisée (Télédistribution) | |
| 650 | 4 | |a Cable television advertising | |
| 650 | 4 | |a Television advertising | |
| 650 | 0 | 7 | |a Fernsehsendung |0 (DE-588)4016842-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbesendung |0 (DE-588)4189638-5 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804117799589642240 |
|---|---|
| any_adam_object | |
| author | Poltrack, David |
| author_facet | Poltrack, David |
| author_role | aut |
| author_sort | Poltrack, David |
| author_variant | d p dp |
| building | Verbundindex |
| bvnumber | BV003452895 |
| callnumber-first | H - Social Science |
| callnumber-label | HF6146 |
| callnumber-raw | HF6146.T42 |
| callnumber-search | HF6146.T42 |
| callnumber-sort | HF 46146 T42 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 632 |
| ctrlnum | (OCoLC)9322882 (DE-599)BVBBV003452895 |
| dewey-full | 659.14/3/0973 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.14/3/0973 |
| dewey-search | 659.14/3/0973 |
| dewey-sort | 3659.14 13 3973 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003452895 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:00:09Z |
| institution | BVB |
| isbn | 0070504067 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002186068 |
| oclc_num | 9322882 |
| open_access_boolean | |
| owner | DE-384 DE-188 |
| owner_facet | DE-384 DE-188 |
| physical | XII, 395 S. graph. Darst. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Poltrack, David Verfasser aut Television marketing network, local, and cable New York u.a. McGraw-Hill 1983 XII, 395 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Publicité télévisée Publicité télévisée (Télédistribution) Cable television advertising Television advertising Fernsehsendung (DE-588)4016842-6 gnd rswk-swf Werbesendung (DE-588)4189638-5 gnd rswk-swf Werbesendung (DE-588)4189638-5 s Fernsehsendung (DE-588)4016842-6 s DE-604 |
| spellingShingle | Poltrack, David Television marketing network, local, and cable Publicité télévisée Publicité télévisée (Télédistribution) Cable television advertising Television advertising Fernsehsendung (DE-588)4016842-6 gnd Werbesendung (DE-588)4189638-5 gnd |
| subject_GND | (DE-588)4016842-6 (DE-588)4189638-5 |
| title | Television marketing network, local, and cable |
| title_auth | Television marketing network, local, and cable |
| title_exact_search | Television marketing network, local, and cable |
| title_full | Television marketing network, local, and cable |
| title_fullStr | Television marketing network, local, and cable |
| title_full_unstemmed | Television marketing network, local, and cable |
| title_short | Television marketing |
| title_sort | television marketing network local and cable |
| title_sub | network, local, and cable |
| topic | Publicité télévisée Publicité télévisée (Télédistribution) Cable television advertising Television advertising Fernsehsendung (DE-588)4016842-6 gnd Werbesendung (DE-588)4189638-5 gnd |
| topic_facet | Publicité télévisée Publicité télévisée (Télédistribution) Cable television advertising Television advertising Fernsehsendung Werbesendung |
| work_keys_str_mv | AT poltrackdavid televisionmarketingnetworklocalandcable |