APA-Zitierstil (7. Ausg.)

Poltrack, D. (1983). Television marketing: Network, local, and cable. McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Poltrack, David. Television Marketing: Network, Local, and Cable. New York u.a: McGraw-Hill, 1983.

MLA-Zitierstil (9. Ausg.)

Poltrack, David. Television Marketing: Network, Local, and Cable. McGraw-Hill, 1983.