Cases in advertising and promotion management:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Plano, Texas
Business Publ.
1983
|
| Schlagworte: | |
| Beschreibung: | XVII, 811 S. zahlr. Ill. u. graph. Darst. |
| ISBN: | 0256029326 |
Internformat
MARC
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| 100 | 1 | |a Quelch, John A. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Cases in advertising and promotion management |c John A. Quelch ; Paul W. Farris* |
| 264 | 1 | |a Plano, Texas |b Business Publ. |c 1983 | |
| 300 | |a XVII, 811 S. |b zahlr. Ill. u. graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Advertising |v Case studies | |
| 650 | 4 | |a Sales promotion |v Case studies | |
| 650 | 0 | 7 | |a Sales-promotion |0 (DE-588)4076968-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
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| 689 | 2 | 1 | |a Kommunikation |0 (DE-588)4031883-7 |D s |
| 689 | 2 | |5 DE-604 | |
| 700 | 1 | |a Farris, Paul W. |e Verfasser |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804117793873854464 |
|---|---|
| any_adam_object | |
| author | Quelch, John A. Farris, Paul W. |
| author_facet | Quelch, John A. Farris, Paul W. |
| author_role | aut aut |
| author_sort | Quelch, John A. |
| author_variant | j a q ja jaq p w f pw pwf |
| building | Verbundindex |
| bvnumber | BV003446616 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)10146802 (DE-599)BVBBV003446616 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV003446616 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:00:03Z |
| institution | BVB |
| isbn | 0256029326 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002181824 |
| oclc_num | 10146802 |
| open_access_boolean | |
| owner | DE-384 |
| owner_facet | DE-384 |
| physical | XVII, 811 S. zahlr. Ill. u. graph. Darst. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | Business Publ. |
| record_format | marc |
| spelling | Quelch, John A. Verfasser aut Cases in advertising and promotion management John A. Quelch ; Paul W. Farris* Plano, Texas Business Publ. 1983 XVII, 811 S. zahlr. Ill. u. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advertising Case studies Sales promotion Case studies Sales-promotion (DE-588)4076968-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Werbung (DE-588)4065541-6 s DE-604 Sales-promotion (DE-588)4076968-9 s Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s Farris, Paul W. Verfasser aut |
| spellingShingle | Quelch, John A. Farris, Paul W. Cases in advertising and promotion management Advertising Case studies Sales promotion Case studies Sales-promotion (DE-588)4076968-9 gnd Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd Kommunikation (DE-588)4031883-7 gnd |
| subject_GND | (DE-588)4076968-9 (DE-588)4037589-4 (DE-588)4065541-6 (DE-588)4031883-7 (DE-588)4522595-3 |
| title | Cases in advertising and promotion management |
| title_auth | Cases in advertising and promotion management |
| title_exact_search | Cases in advertising and promotion management |
| title_full | Cases in advertising and promotion management John A. Quelch ; Paul W. Farris* |
| title_fullStr | Cases in advertising and promotion management John A. Quelch ; Paul W. Farris* |
| title_full_unstemmed | Cases in advertising and promotion management John A. Quelch ; Paul W. Farris* |
| title_short | Cases in advertising and promotion management |
| title_sort | cases in advertising and promotion management |
| topic | Advertising Case studies Sales promotion Case studies Sales-promotion (DE-588)4076968-9 gnd Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd Kommunikation (DE-588)4031883-7 gnd |
| topic_facet | Advertising Case studies Sales promotion Case studies Sales-promotion Marketing Werbung Kommunikation Fallstudiensammlung |
| work_keys_str_mv | AT quelchjohna casesinadvertisingandpromotionmanagement AT farrispaulw casesinadvertisingandpromotionmanagement |