Handbook of marketing planning:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Bradford
MCB Publ.
1980
|
| Subjects: | |
| Physical Description: | 131 S. |
| ISBN: | 0905440951 |
Staff View
MARC
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Record in the Search Index
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|---|---|
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| author | McDonald, Malcolm 1938- |
| author_GND | (DE-588)118107585 |
| author_facet | McDonald, Malcolm 1938- |
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| author_sort | McDonald, Malcolm 1938- |
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| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003400287 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:59:19Z |
| institution | BVB |
| isbn | 0905440951 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002149502 |
| oclc_num | 7844914 |
| open_access_boolean | |
| owner | DE-739 |
| owner_facet | DE-739 |
| physical | 131 S. |
| publishDate | 1980 |
| publishDateSearch | 1980 |
| publishDateSort | 1980 |
| publisher | MCB Publ. |
| record_format | marc |
| spelling | McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut Handbook of marketing planning Bradford MCB Publ. 1980 131 S. txt rdacontent n rdamedia nc rdacarrier Marketing - Planning Marketing |
| spellingShingle | McDonald, Malcolm 1938- Handbook of marketing planning Marketing - Planning Marketing |
| title | Handbook of marketing planning |
| title_auth | Handbook of marketing planning |
| title_exact_search | Handbook of marketing planning |
| title_full | Handbook of marketing planning |
| title_fullStr | Handbook of marketing planning |
| title_full_unstemmed | Handbook of marketing planning |
| title_short | Handbook of marketing planning |
| title_sort | handbook of marketing planning |
| topic | Marketing - Planning Marketing |
| topic_facet | Marketing - Planning Marketing |
| work_keys_str_mv | AT mcdonaldmalcolm handbookofmarketingplanning |