International marketing strategy:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Pergamon Pr.
1980
|
| Ausgabe: | Rev. ed. |
| Schriftenreihe: | Pergamon policy studies on business
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXI, 423 S. graph. Darst. |
| ISBN: | 0080255426 0080255434 |
Internformat
MARC
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| 245 | 1 | 0 | |a International marketing strategy |c ed. by Hans Thorelli ; Helmut Becker |
| 250 | |a Rev. ed. | ||
| 264 | 1 | |a New York [u.a.] |b Pergamon Pr. |c 1980 | |
| 300 | |a XXI, 423 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 490 | 0 | |a Pergamon policy studies on business | |
| 650 | 4 | |a Marknadsföring | |
| 650 | 7 | |a Internationale Wirtschaftsordnung |2 fes | |
| 650 | 7 | |a Marketing |2 fes | |
| 650 | 7 | |a Marktforschung |2 fes | |
| 650 | 7 | |a Marktpolitik |2 fes | |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804117721972998145 |
|---|---|
| adam_text | CONTENTS PREFACE XI INTRODUCTION XIII PART ONE * SUCCESS FORMULA:
HARMONIZING STRUCTURE 1 AND STRATEGY READING 1 INTERNATIONAL MARKETING:
AN ECOLOGIC VIEW HANS B. THORELLI 5 2 CROSS COUNTRY SKIING SANDRA
SALMANS 21 3 TOP SOY SAUCE BREWER IN 3APAN SHOWS HOW TO CRACK U.S.
MARKET JOHN E. COONEY 2K PART TWO - INTER-NATION INTERFACE: THE FUSION
OF POLITICS 29 AND ECONOMICS K GATT AND THE TOKYO ROUND: THE MAGNA
CHARTA OF INTERNATIONAL TRADE HANS B. THORELLI 33 5 LIGHT-SWITCH
DIPLOMACY GEORGE P. SHULTZ *TO 6 THE ULTIMATE INTERNATIONAL MARKETING
CASE: WHERE BUSINESS MEETS POLITICS HELMUT BECKER KK VI CONTENTS 7
EAST-WEST TRADE AND BARTER IRENE LANGE AND JAMES F. ELLIOTT 48 8 TRADE
WITH CHINA: PROSPECTS THROUGH 1985 GARY R. TESKE, H.H. KRAVALIS, AND
A.3. LENZ 59 9 TEN YEARS OF THE ANDEAN PACT: A REEXAMINATION GEORG
KOOPMANN 64 PART THREE - LOCAL ENVIRONMENT: PUBLIC POLICY SETS THE SCENE
75 10 EXECUTIVE S GUIDE TO ANTITRUST IN EUROPE AND THE U.S. ROBERT T.
JONES 81 11 PRODUCT WARRANTY LAWS IN EUROPE: A SIMPLIFIED COMPARISON
STEVEN E. PERMUT 95 12 MARKET CONTROL IN DEVELOPING ECONOMIES LEE E.
PRESTON 98 13 POLITICAL FACTORS AS MANAGERIAL DECISION ELEMENTS IN
FORMULATING MULTINATIONAL STRATEGIES: SUB-SAHARAN AFRICA D.CARSON 110 14
MARKETING IN EASTERN EUROPEAN SOCIALIST COUNTRIES CHARLES S. MAYER 118
PART FOUR - MARKET STRUCTURE: DEMAND ANALYSIS AND MARKET RESOURCE BASE
127 15 THE INFORMATION SEEKERS: MULTINATIONAL STRATEGY TARGET HANS B.
THORELLI 133 16 THE EUROPEANIZING OF AMERICA: A STUDY IN CHANGING VALUES
DONALD L. KANTER 143 17 INTERNATIONAL MARKET ANALYSIS REED MOYER 148 18
MULTINATIONAL MARKETING RESEARCH: METHODOLOGICAL PROBLEMS CHARLES S.
MAYER 162 CONTENTS VII 19 A PRODUCT LIFE CYCLE FOR INTERNATIONAL TRADE
L.T. WELLS, JR. 173 20 A NOTE ON PIMS AND STRATEGIC PLANNING DATA BANKS
HANS B. THORELLI 183 PART FIVE - MARKETING STRATEGY: ONE-UP ON THE
MARKETING MIX 187 21 FIVE STRATEGIES FOR MULTINATIONAL MARKETING WARREN
J. KEEGAN 191 22 ENTERING U.S. MARKET, BIC HAD TO VIE WITH AMERICAN
BRANDS AND ALSO WITH JAPANESE DONALD A. BALL 199 23 THE MASSIVE MARKET
FOR SIMPLICITY P. STONE 201 IK BUDD: DO-IT-YOURSELF CARS FOR THIRD WORLD
RAILWAY AGE 20^ 25 PRICING: AN INTERNATIONAL MARKETING CHALLENGE HELMUT
BECKER 206 26 A NOTE ON CURRENCY PROBLEMS IN INTER- NATIONAL MARKETING
ARVIND V. PHATAK 218 27 KEEPING AHEAD: ANYONE IN ARGENTINA CAN GIVE YOU
LESSONS ON BEATING INFLATION EVERETT G. MARTIN 221 28 IMPROVED PAYOFFS
FROM TRANSNATIONAL ADVERTISING JAMES KILLOUGH 225 29 CHANNEL CONTROL IN
INTERNATIONAL MARKETS AHMED A. AHMED 235 30 CULLIGAN THRIVES ON HARD
WATER IN OVERSEAS MARKETS DONALD M. HINTZ 2^0 VIII CONTENTS PART SIX -
SMALL BUSINESS AND INTERNATIONAL MARKETING 245 31 CONSORTIUM MARKETING
FOR SMALL BUSINESS: CANADA AND EASTERN EUROPE RONALD SAVITT 249 32 WHEN
A SMALL COMPANY BLAZES A RICH EXPORT TRAIL DAVID HARVEY 254 33
ALTERNATIVE WAYS TO PENETRATE A FOREIGN MARKET BUSINESS INTERNATIONAL
256 34 DISTRIBUTORS - FINDING AND KEEPING THE GOOD ONES G. BEETH 260 35
A NOTE ON OFFBEAT EXPORTS: SMALL ENTRE- PRENEURS DO WELL TIME 266 36
ON THE EXPORT BEHAVIOR OF FIRMS WARREN 3. BILKEY 268 PART SEVEN - GLOBAL
MARKETING IN THE MULTINATIONAL CORPORATION 283 37 HEADQUARTERS GUIDANCE
IN MARKETING STRATEGY IN THE MULTINATIONAL SUBSIDIARY WILLIAM K. BRANDT
AND JAMES M. HULBERT 289 38 THE INTERNATIONAL PRODUCT/MARKET PORTFOLIO
JEAN-CLAUDE LARRE CHE 296 39 THE NESTLE PRODUCT MANAGER AS DEMIGOD P.
D ANTIN 306 40 TRANSFER PRICING IN THE MULTINATIONAL FIRM 3.S. SHULMAN
316 41 CADBURY SCHWEPPES LTD. OR: HOW TO MARKET SUCCESSFULLY ABROAD
MARKETING NEWS 325 42 SOGO SHOSHA HUSTLE TO AID YANKEE TRADERS FRANK
MEISSNER 328 CONTENTS IX PART EIGHT - THE MARKETING PLAN: MARKETING AND
ECONOMIC DEVELOPMENT 43 CAN YOU STANDARDIZE MULTINATIONAL MARKETING?
ROBERT D. BUZZELL 339 44 MARKET EXPANSION STRATEGIES IN MULTI- NATIONAL
MARKETING IGAL AYAL AND JEHIEL ZIF 353 45 STRATEGIC PLANNING IN
INTERNATIONAL MAR- KETING HELMUT BECKER AND HANS B. THORELLI 367 46
PERFORMANCE AUDITS: THE MNC THROUGH THE GLASSES OF THE LDC HANS B.
THORELLI 379 47 MARKETING AND ECONOMIC DEVELOPMENT PETER F. DRUCKER 392
GENERAL READINGS IN INTERNATIONAL MARKETING 399 GLOSSARY 403 COUNTRY
INDEX 405 COMPANY INDEX 407 NAME INDEX 411 SUBJECT INDEX 413 ABOUT THE
EDITORS 422
|
| any_adam_object | 1 |
| author2 | Thorelli, Hans Birger 1921- |
| author2_role | edt |
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| author_facet | Thorelli, Hans Birger 1921- |
| building | Verbundindex |
| bvnumber | BV003372366 |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)185458019 (DE-599)BVBBV003372366 |
| discipline | Wirtschaftswissenschaften |
| edition | Rev. ed. |
| format | Book |
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| id | DE-604.BV003372366 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:58:55Z |
| institution | BVB |
| isbn | 0080255426 0080255434 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002130713 |
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| physical | XXI, 423 S. graph. Darst. |
| publishDate | 1980 |
| publishDateSearch | 1980 |
| publishDateSort | 1980 |
| publisher | Pergamon Pr. |
| record_format | marc |
| series2 | Pergamon policy studies on business |
| spelling | International marketing strategy ed. by Hans Thorelli ; Helmut Becker Rev. ed. New York [u.a.] Pergamon Pr. 1980 XXI, 423 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Pergamon policy studies on business Marknadsföring Internationale Wirtschaftsordnung fes Marketing fes Marktforschung fes Marktpolitik fes Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Internationales Marketing (DE-588)4125431-4 s DE-604 Marketingstrategie (DE-588)4120697-6 s Thorelli, Hans Birger 1921- (DE-588)121101940 edt Becker, Helmut 1937- Sonstige (DE-588)1032657502 oth SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002130713&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | International marketing strategy Marknadsföring Internationale Wirtschaftsordnung fes Marketing fes Marktforschung fes Marktpolitik fes Marketingstrategie (DE-588)4120697-6 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4125431-4 (DE-588)4143413-4 |
| title | International marketing strategy |
| title_auth | International marketing strategy |
| title_exact_search | International marketing strategy |
| title_full | International marketing strategy ed. by Hans Thorelli ; Helmut Becker |
| title_fullStr | International marketing strategy ed. by Hans Thorelli ; Helmut Becker |
| title_full_unstemmed | International marketing strategy ed. by Hans Thorelli ; Helmut Becker |
| title_short | International marketing strategy |
| title_sort | international marketing strategy |
| topic | Marknadsföring Internationale Wirtschaftsordnung fes Marketing fes Marktforschung fes Marktpolitik fes Marketingstrategie (DE-588)4120697-6 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Marknadsföring Internationale Wirtschaftsordnung Marketing Marktforschung Marktpolitik Marketingstrategie Internationales Marketing Aufsatzsammlung |
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