La lingua della pubblicità:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Italian |
| Veröffentlicht: |
Ravenna
Longo
1974
|
| Schriftenreihe: | Laboratorio di scrittura.
2. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 80 S. graph. Darst. |
Internformat
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Datensatz im Suchindex
| _version_ | 1804117694517084160 |
|---|---|
| adam_text | Titel: La Lingua della pubblicità
Autor: Cardon, Giorgio Raimondo
Jahr: 1974
Indice
1. INTRODUZIONE ....
2. LA LINGUA DELLA PUBBLICITÀ OGGI
2.1. Il target......
2.2. Ideologia della lingua pubblicitaria
2.3. Il folclore.....
2.4. I temi del momento
2.5. L erotismo.....
2.6. I vari canali.....
3. AUTONOMIA DELLA LINGUA DELLA PUBBLICITÀ
3.1. Le presupposizioni......
3.2. Il meccanismo di proiezione ....
3.3. Il lessico.........
3.4. Il fonosimbolismo ......
Pag-
4. CARATTERISTICHE STILISTICHE
DELLA PUBBLICITÀ .
4.1. Il gioco di parole .
4.2. Dialetto e italiano regionale
4.3. Le lingue straniere
4.4. Il mito.....
4.5. Il pastiche letterario
4.6. Il gergo.....
4.7. I tecnicismi ....
4.8. Come conclusione .
5. OPERE CITATE ....
DELLA LINGUA
78
|
| any_adam_object | 1 |
| author | Cardona, Giorgio Raimondo 1943-1988 |
| author_GND | (DE-588)119219034 |
| author_facet | Cardona, Giorgio Raimondo 1943-1988 |
| author_role | aut |
| author_sort | Cardona, Giorgio Raimondo 1943-1988 |
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| building | Verbundindex |
| bvnumber | BV003343677 |
| callnumber-first | P - Language and Literature |
| callnumber-label | P91 |
| callnumber-raw | P91 |
| callnumber-search | P91 |
| callnumber-sort | P 291 |
| callnumber-subject | P - Philology and Linguistics |
| classification_rvk | IS 2695 |
| ctrlnum | (OCoLC)1334152 (DE-599)BVBBV003343677 |
| discipline | Romanistik |
| format | Book |
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| id | DE-604.BV003343677 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:58:29Z |
| institution | BVB |
| language | Italian |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002111855 |
| oclc_num | 1334152 |
| open_access_boolean | |
| owner | DE-12 DE-384 DE-824 DE-83 |
| owner_facet | DE-12 DE-384 DE-824 DE-83 |
| physical | 80 S. graph. Darst. |
| psigel | TUB-nveb |
| publishDate | 1974 |
| publishDateSearch | 1974 |
| publishDateSort | 1974 |
| publisher | Longo |
| record_format | marc |
| series | Laboratorio di scrittura. |
| series2 | Laboratorio di scrittura. |
| spelling | Cardona, Giorgio Raimondo 1943-1988 Verfasser (DE-588)119219034 aut La lingua della pubblicità Giorgio Raimondo Cardona Ravenna Longo 1974 80 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Laboratorio di scrittura. 2. Italiaans gtt Reclame gtt Taalgebruik gtt Italienisch Massenmedien Philosophie Sprache Sprachgebrauch Advertising copy Communication Research Language and languages Philosophy Mass media Methodology Publicity Werbesprache (DE-588)4065535-0 gnd rswk-swf Italienisch (DE-588)4114056-4 gnd rswk-swf Italienisch (DE-588)4114056-4 s Werbesprache (DE-588)4065535-0 s DE-604 Laboratorio di scrittura. 2. (DE-604)BV002798769 2 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002111855&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Cardona, Giorgio Raimondo 1943-1988 La lingua della pubblicità Laboratorio di scrittura. Italiaans gtt Reclame gtt Taalgebruik gtt Italienisch Massenmedien Philosophie Sprache Sprachgebrauch Advertising copy Communication Research Language and languages Philosophy Mass media Methodology Publicity Werbesprache (DE-588)4065535-0 gnd Italienisch (DE-588)4114056-4 gnd |
| subject_GND | (DE-588)4065535-0 (DE-588)4114056-4 |
| title | La lingua della pubblicità |
| title_auth | La lingua della pubblicità |
| title_exact_search | La lingua della pubblicità |
| title_full | La lingua della pubblicità Giorgio Raimondo Cardona |
| title_fullStr | La lingua della pubblicità Giorgio Raimondo Cardona |
| title_full_unstemmed | La lingua della pubblicità Giorgio Raimondo Cardona |
| title_short | La lingua della pubblicità |
| title_sort | la lingua della pubblicita |
| topic | Italiaans gtt Reclame gtt Taalgebruik gtt Italienisch Massenmedien Philosophie Sprache Sprachgebrauch Advertising copy Communication Research Language and languages Philosophy Mass media Methodology Publicity Werbesprache (DE-588)4065535-0 gnd Italienisch (DE-588)4114056-4 gnd |
| topic_facet | Italiaans Reclame Taalgebruik Italienisch Massenmedien Philosophie Sprache Sprachgebrauch Advertising copy Communication Research Language and languages Philosophy Mass media Methodology Publicity Werbesprache |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002111855&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV002798769 |
| work_keys_str_mv | AT cardonagiorgioraimondo lalinguadellapubblicita |