Verfügbarkeit: La lingua della pubblicità

La lingua della pubblicità:

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Bibliographische Detailangaben
1. Verfasser:	Cardona, Giorgio Raimondo 1943-1988 (VerfasserIn)
Format:	Buch
Sprache:	Italian
Veröffentlicht:	Ravenna Longo 1974
Schriftenreihe:	Laboratorio di scrittura. 2.
Schlagworte:	Italiaans Reclame Taalgebruik Italienisch Massenmedien Philosophie Sprache Sprachgebrauch Advertising copy Communication > Research Language and languages > Philosophy Mass media > Methodology Publicity Werbesprache
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	80 S. graph. Darst.

Internformat

MARC


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Datensatz im Suchindex

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adam_text	Titel: La Lingua della pubblicità Autor: Cardon, Giorgio Raimondo Jahr: 1974 Indice 1. INTRODUZIONE .... 2. LA LINGUA DELLA PUBBLICITÀ OGGI 2.1. Il target...... 2.2. Ideologia della lingua pubblicitaria 2.3. Il folclore..... 2.4. I temi del momento 2.5. L erotismo..... 2.6. I vari canali..... 3. AUTONOMIA DELLA LINGUA DELLA PUBBLICITÀ 3.1. Le presupposizioni...... 3.2. Il meccanismo di proiezione .... 3.3. Il lessico......... 3.4. Il fonosimbolismo ...... Pag- 4. CARATTERISTICHE STILISTICHE DELLA PUBBLICITÀ . 4.1. Il gioco di parole . 4.2. Dialetto e italiano regionale 4.3. Le lingue straniere 4.4. Il mito..... 4.5. Il pastiche letterario 4.6. Il gergo..... 4.7. I tecnicismi .... 4.8. Come conclusione . 5. OPERE CITATE .... DELLA LINGUA 78
any_adam_object	1
author	Cardona, Giorgio Raimondo 1943-1988
author_GND	(DE-588)119219034
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building	Verbundindex
bvnumber	BV003343677
callnumber-first	P - Language and Literature
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callnumber-sort	P 291
callnumber-subject	P - Philology and Linguistics
classification_rvk	IS 2695
ctrlnum	(OCoLC)1334152 (DE-599)BVBBV003343677
discipline	Romanistik
format	Book
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id	DE-604.BV003343677
illustrated	Illustrated
indexdate	2024-07-09T15:58:29Z
institution	BVB
language	Italian
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physical	80 S. graph. Darst.
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publishDate	1974
publishDateSearch	1974
publishDateSort	1974
publisher	Longo
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series	Laboratorio di scrittura.
series2	Laboratorio di scrittura.
spelling	Cardona, Giorgio Raimondo 1943-1988 Verfasser (DE-588)119219034 aut La lingua della pubblicità Giorgio Raimondo Cardona Ravenna Longo 1974 80 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Laboratorio di scrittura. 2. Italiaans gtt Reclame gtt Taalgebruik gtt Italienisch Massenmedien Philosophie Sprache Sprachgebrauch Advertising copy Communication Research Language and languages Philosophy Mass media Methodology Publicity Werbesprache (DE-588)4065535-0 gnd rswk-swf Italienisch (DE-588)4114056-4 gnd rswk-swf Italienisch (DE-588)4114056-4 s Werbesprache (DE-588)4065535-0 s DE-604 Laboratorio di scrittura. 2. (DE-604)BV002798769 2 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002111855&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Cardona, Giorgio Raimondo 1943-1988 La lingua della pubblicità Laboratorio di scrittura. Italiaans gtt Reclame gtt Taalgebruik gtt Italienisch Massenmedien Philosophie Sprache Sprachgebrauch Advertising copy Communication Research Language and languages Philosophy Mass media Methodology Publicity Werbesprache (DE-588)4065535-0 gnd Italienisch (DE-588)4114056-4 gnd
subject_GND	(DE-588)4065535-0 (DE-588)4114056-4
title	La lingua della pubblicità
title_auth	La lingua della pubblicità
title_exact_search	La lingua della pubblicità
title_full	La lingua della pubblicità Giorgio Raimondo Cardona
title_fullStr	La lingua della pubblicità Giorgio Raimondo Cardona
title_full_unstemmed	La lingua della pubblicità Giorgio Raimondo Cardona
title_short	La lingua della pubblicità
title_sort	la lingua della pubblicita
topic	Italiaans gtt Reclame gtt Taalgebruik gtt Italienisch Massenmedien Philosophie Sprache Sprachgebrauch Advertising copy Communication Research Language and languages Philosophy Mass media Methodology Publicity Werbesprache (DE-588)4065535-0 gnd Italienisch (DE-588)4114056-4 gnd
topic_facet	Italiaans Reclame Taalgebruik Italienisch Massenmedien Philosophie Sprache Sprachgebrauch Advertising copy Communication Research Language and languages Philosophy Mass media Methodology Publicity Werbesprache
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002111855&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
volume_link	(DE-604)BV002798769
work_keys_str_mv	AT cardonagiorgioraimondo lalinguadellapubblicita

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Fernleihe Bestellen Achtung: Nicht im THWS-Bestand! Inhaltsverzeichnis

MARC

Datensatz im Suchindex

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