Marketing a new product: Its planning, development, and control
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Menlo Park, Calif.
Benjamin/Cummings
1978
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| Subjects: | |
| Physical Description: | IX, 358 S. zahlr.graph.Darst. |
| ISBN: | 0805341021 |
Staff View
MARC
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Record in the Search Index
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| author | Hisrich, Robert D. 1944- Peters, Michael P. |
| author_GND | (DE-588)170127915 (DE-588)170127923 |
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| building | Verbundindex |
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| id | DE-604.BV003319143 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:58:04Z |
| institution | BVB |
| isbn | 0805341021 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002094278 |
| oclc_num | 4224324 |
| open_access_boolean | |
| owner | DE-384 DE-739 DE-N2 DE-B170 DE-83 DE-188 |
| owner_facet | DE-384 DE-739 DE-N2 DE-B170 DE-83 DE-188 |
| physical | IX, 358 S. zahlr.graph.Darst. |
| publishDate | 1978 |
| publishDateSearch | 1978 |
| publishDateSort | 1978 |
| publisher | Benjamin/Cummings |
| record_format | marc |
| spelling | Hisrich, Robert D. 1944- Verfasser (DE-588)170127915 aut Marketing a new product Its planning, development, and control Robert D. Hisrich ; Michael P. Peters Menlo Park, Calif. Benjamin/Cummings 1978 IX, 358 S. zahlr.graph.Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Productontwikkeling gtt Marketing New products Product management Peters, Michael P. Verfasser (DE-588)170127923 aut |
| spellingShingle | Hisrich, Robert D. 1944- Peters, Michael P. Marketing a new product Its planning, development, and control Marketing gtt Productontwikkeling gtt Marketing New products Product management |
| title | Marketing a new product Its planning, development, and control |
| title_auth | Marketing a new product Its planning, development, and control |
| title_exact_search | Marketing a new product Its planning, development, and control |
| title_full | Marketing a new product Its planning, development, and control Robert D. Hisrich ; Michael P. Peters |
| title_fullStr | Marketing a new product Its planning, development, and control Robert D. Hisrich ; Michael P. Peters |
| title_full_unstemmed | Marketing a new product Its planning, development, and control Robert D. Hisrich ; Michael P. Peters |
| title_short | Marketing a new product |
| title_sort | marketing a new product its planning development and control |
| title_sub | Its planning, development, and control |
| topic | Marketing gtt Productontwikkeling gtt Marketing New products Product management |
| topic_facet | Marketing Productontwikkeling New products Product management |
| work_keys_str_mv | AT hisrichrobertd marketinganewproductitsplanningdevelopmentandcontrol AT petersmichaelp marketinganewproductitsplanningdevelopmentandcontrol |