Marketing a new product: Its planning, development, and control
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Menlo Park, Calif.
Benjamin/Cummings
1978
|
| Schlagworte: | |
| Beschreibung: | IX, 358 S. zahlr.graph.Darst. |
| ISBN: | 0805341021 |
Internformat
MARC
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| 003 | DE-604 | ||
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| 007 | t | ||
| 008 | 900725s1978 d||| |||| 00||| eng d | ||
| 020 | |a 0805341021 |9 0-8053-4102-1 | ||
| 035 | |a (OCoLC)4224324 | ||
| 035 | |a (DE-599)BVBBV003319143 | ||
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| 041 | 0 | |a eng | |
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| 100 | 1 | |a Hisrich, Robert D. |d 1944- |e Verfasser |0 (DE-588)170127915 |4 aut | |
| 245 | 1 | 0 | |a Marketing a new product |b Its planning, development, and control |c Robert D. Hisrich ; Michael P. Peters |
| 264 | 1 | |a Menlo Park, Calif. |b Benjamin/Cummings |c 1978 | |
| 300 | |a IX, 358 S. |b zahlr.graph.Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Productontwikkeling |2 gtt | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a New products | |
| 650 | 4 | |a Product management | |
| 700 | 1 | |a Peters, Michael P. |e Verfasser |0 (DE-588)170127923 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002094278 | ||
Datensatz im Suchindex
| _version_ | 1804117668834312192 |
|---|---|
| any_adam_object | |
| author | Hisrich, Robert D. 1944- Peters, Michael P. |
| author_GND | (DE-588)170127915 (DE-588)170127923 |
| author_facet | Hisrich, Robert D. 1944- Peters, Michael P. |
| author_role | aut aut |
| author_sort | Hisrich, Robert D. 1944- |
| author_variant | r d h rd rdh m p p mp mpp |
| building | Verbundindex |
| bvnumber | BV003319143 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.N4 |
| callnumber-search | HD69.N4 |
| callnumber-sort | HD 269 N4 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)4224324 (DE-599)BVBBV003319143 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003319143 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:58:04Z |
| institution | BVB |
| isbn | 0805341021 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002094278 |
| oclc_num | 4224324 |
| open_access_boolean | |
| owner | DE-384 DE-739 DE-N2 DE-B170 DE-83 DE-188 |
| owner_facet | DE-384 DE-739 DE-N2 DE-B170 DE-83 DE-188 |
| physical | IX, 358 S. zahlr.graph.Darst. |
| publishDate | 1978 |
| publishDateSearch | 1978 |
| publishDateSort | 1978 |
| publisher | Benjamin/Cummings |
| record_format | marc |
| spelling | Hisrich, Robert D. 1944- Verfasser (DE-588)170127915 aut Marketing a new product Its planning, development, and control Robert D. Hisrich ; Michael P. Peters Menlo Park, Calif. Benjamin/Cummings 1978 IX, 358 S. zahlr.graph.Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Productontwikkeling gtt Marketing New products Product management Peters, Michael P. Verfasser (DE-588)170127923 aut |
| spellingShingle | Hisrich, Robert D. 1944- Peters, Michael P. Marketing a new product Its planning, development, and control Marketing gtt Productontwikkeling gtt Marketing New products Product management |
| title | Marketing a new product Its planning, development, and control |
| title_auth | Marketing a new product Its planning, development, and control |
| title_exact_search | Marketing a new product Its planning, development, and control |
| title_full | Marketing a new product Its planning, development, and control Robert D. Hisrich ; Michael P. Peters |
| title_fullStr | Marketing a new product Its planning, development, and control Robert D. Hisrich ; Michael P. Peters |
| title_full_unstemmed | Marketing a new product Its planning, development, and control Robert D. Hisrich ; Michael P. Peters |
| title_short | Marketing a new product |
| title_sort | marketing a new product its planning development and control |
| title_sub | Its planning, development, and control |
| topic | Marketing gtt Productontwikkeling gtt Marketing New products Product management |
| topic_facet | Marketing Productontwikkeling New products Product management |
| work_keys_str_mv | AT hisrichrobertd marketinganewproductitsplanningdevelopmentandcontrol AT petersmichaelp marketinganewproductitsplanningdevelopmentandcontrol |