Marketing management: perspectives and applications
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Homewood, Ill. [u.a.]
Irwin
1976
|
| Schlagworte: | |
| Beschreibung: | XI, 433 S. graph. Darst. |
| ISBN: | 025601843X |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV003288960 | ||
| 003 | DE-604 | ||
| 005 | 20151113 | ||
| 007 | t | ||
| 008 | 900725s1976 d||| |||| 00||| eng d | ||
| 020 | |a 025601843X |9 0-256-01843-X | ||
| 035 | |a (OCoLC)2371770 | ||
| 035 | |a (DE-599)BVBBV003288960 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-945 |a DE-188 | ||
| 050 | 0 | |a HF5415.13 | |
| 082 | 0 | |a 658.8 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 245 | 1 | 0 | |a Marketing management |b perspectives and applications |c ed. by Robert B. Woodruff ... |
| 264 | 1 | |a Homewood, Ill. [u.a.] |b Irwin |c 1976 | |
| 300 | |a XI, 433 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing |x Decision making | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Kundengruppenmanagement |0 (DE-588)4197319-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Kundengruppenmanagement |0 (DE-588)4197319-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Woodruff, Robert B. |4 edt | |
| 700 | 1 | |a Hills, Gerald E. |4 edt | |
| 700 | 1 | |a Cravens, David W. |4 edt | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002073022 | ||
Datensatz im Suchindex
| _version_ | 1804117637402198016 |
|---|---|
| any_adam_object | |
| author2 | Woodruff, Robert B. Hills, Gerald E. Cravens, David W. |
| author2_role | edt edt edt |
| author2_variant | r b w rb rbw g e h ge geh d w c dw dwc |
| author_facet | Woodruff, Robert B. Hills, Gerald E. Cravens, David W. |
| building | Verbundindex |
| bvnumber | BV003288960 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)2371770 (DE-599)BVBBV003288960 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01150nam a2200373 c 4500</leader><controlfield tag="001">BV003288960</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20151113 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">900725s1976 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">025601843X</subfield><subfield code="9">0-256-01843-X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)2371770</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV003288960</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-945</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.13</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing management</subfield><subfield code="b">perspectives and applications</subfield><subfield code="c">ed. by Robert B. Woodruff ...</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Homewood, Ill. [u.a.]</subfield><subfield code="b">Irwin</subfield><subfield code="c">1976</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XI, 433 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Decision making</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundengruppenmanagement</subfield><subfield code="0">(DE-588)4197319-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Kundengruppenmanagement</subfield><subfield code="0">(DE-588)4197319-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Woodruff, Robert B.</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hills, Gerald E.</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Cravens, David W.</subfield><subfield code="4">edt</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-002073022</subfield></datafield></record></collection> |
| id | DE-604.BV003288960 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:57:34Z |
| institution | BVB |
| isbn | 025601843X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002073022 |
| oclc_num | 2371770 |
| open_access_boolean | |
| owner | DE-945 DE-188 |
| owner_facet | DE-945 DE-188 |
| physical | XI, 433 S. graph. Darst. |
| publishDate | 1976 |
| publishDateSearch | 1976 |
| publishDateSort | 1976 |
| publisher | Irwin |
| record_format | marc |
| spelling | Marketing management perspectives and applications ed. by Robert B. Woodruff ... Homewood, Ill. [u.a.] Irwin 1976 XI, 433 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Decision making Marketing Management Kundengruppenmanagement (DE-588)4197319-7 gnd rswk-swf Kundengruppenmanagement (DE-588)4197319-7 s DE-604 Woodruff, Robert B. edt Hills, Gerald E. edt Cravens, David W. edt |
| spellingShingle | Marketing management perspectives and applications Marketing Decision making Marketing Management Kundengruppenmanagement (DE-588)4197319-7 gnd |
| subject_GND | (DE-588)4197319-7 |
| title | Marketing management perspectives and applications |
| title_auth | Marketing management perspectives and applications |
| title_exact_search | Marketing management perspectives and applications |
| title_full | Marketing management perspectives and applications ed. by Robert B. Woodruff ... |
| title_fullStr | Marketing management perspectives and applications ed. by Robert B. Woodruff ... |
| title_full_unstemmed | Marketing management perspectives and applications ed. by Robert B. Woodruff ... |
| title_short | Marketing management |
| title_sort | marketing management perspectives and applications |
| title_sub | perspectives and applications |
| topic | Marketing Decision making Marketing Management Kundengruppenmanagement (DE-588)4197319-7 gnd |
| topic_facet | Marketing Decision making Marketing Management Kundengruppenmanagement |
| work_keys_str_mv | AT woodruffrobertb marketingmanagementperspectivesandapplications AT hillsgeralde marketingmanagementperspectivesandapplications AT cravensdavidw marketingmanagementperspectivesandapplications |