Holdings: Brand loyalty :: THWS Bibkatalog

Brand loyalty: Measurement and management

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Bibliographic Details
Main Authors:	Jacoby, Jacob (Author), Chestnut, Robert W. (Author)
Format:	Book
Language:	English
Published:	New York Wiley 1978
Series:	Series on marketing management.
Subjects:	Consumer behaviour - Brand choice Management Markenartikel Markenpolitik Markentreue Markenwahl Brand loyalty
Physical Description:	XIV, 157 S. graph.Darst.

Staff View

MARC


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Record in the Search Index

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author	Jacoby, Jacob Chestnut, Robert W.
author_facet	Jacoby, Jacob Chestnut, Robert W.
author_role	aut aut
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callnumber-subject	HF - Commerce
classification_rvk	QP 610
ctrlnum	(OCoLC)4194510 (DE-599)BVBBV003285405
dewey-full	658.8/34
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/34
dewey-search	658.8/34
dewey-sort	3658.8 234
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
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illustrated	Illustrated
indexdate	2024-07-09T15:57:30Z
institution	BVB
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-002070414
oclc_num	4194510
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owner	DE-384 DE-83
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physical	XIV, 157 S. graph.Darst.
psigel	TUB-nvmb
publishDate	1978
publishDateSearch	1978
publishDateSort	1978
publisher	Wiley
record_format	marc
series2	Series on marketing management.
spelling	Jacoby, Jacob Verfasser aut Brand loyalty Measurement and management Jacob Jacoby ; Robert W. Chestnut* New York Wiley 1978 XIV, 157 S. graph.Darst. txt rdacontent n rdamedia nc rdacarrier Series on marketing management. Consumer behaviour - Brand choice Management swd Markenartikel swd Markenpolitik swd Markentreue swd Markenwahl swd Brand loyalty Markenartikel (DE-588)4037584-5 gnd rswk-swf Markentreue (DE-588)4168905-7 gnd rswk-swf Markenwahl (DE-588)4606225-7 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Markentreue (DE-588)4168905-7 s DE-604 Markenpolitik (DE-588)4144679-3 s Markenwahl (DE-588)4606225-7 s Markenartikel (DE-588)4037584-5 s Management (DE-588)4037278-9 s Chestnut, Robert W. Verfasser aut
spellingShingle	Jacoby, Jacob Chestnut, Robert W. Brand loyalty Measurement and management Consumer behaviour - Brand choice Management swd Markenartikel swd Markenpolitik swd Markentreue swd Markenwahl swd Brand loyalty Markenartikel (DE-588)4037584-5 gnd Markentreue (DE-588)4168905-7 gnd Markenwahl (DE-588)4606225-7 gnd Markenpolitik (DE-588)4144679-3 gnd Management (DE-588)4037278-9 gnd
subject_GND	(DE-588)4037584-5 (DE-588)4168905-7 (DE-588)4606225-7 (DE-588)4144679-3 (DE-588)4037278-9
title	Brand loyalty Measurement and management
title_auth	Brand loyalty Measurement and management
title_exact_search	Brand loyalty Measurement and management
title_full	Brand loyalty Measurement and management Jacob Jacoby ; Robert W. Chestnut*
title_fullStr	Brand loyalty Measurement and management Jacob Jacoby ; Robert W. Chestnut*
title_full_unstemmed	Brand loyalty Measurement and management Jacob Jacoby ; Robert W. Chestnut*
title_short	Brand loyalty
title_sort	brand loyalty measurement and management
title_sub	Measurement and management
topic	Consumer behaviour - Brand choice Management swd Markenartikel swd Markenpolitik swd Markentreue swd Markenwahl swd Brand loyalty Markenartikel (DE-588)4037584-5 gnd Markentreue (DE-588)4168905-7 gnd Markenwahl (DE-588)4606225-7 gnd Markenpolitik (DE-588)4144679-3 gnd Management (DE-588)4037278-9 gnd
topic_facet	Consumer behaviour - Brand choice Management Markenartikel Markenpolitik Markentreue Markenwahl Brand loyalty
work_keys_str_mv	AT jacobyjacob brandloyaltymeasurementandmanagement AT chestnutrobertw brandloyaltymeasurementandmanagement

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