Brand loyalty: Measurement and management
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Wiley
1978
|
| Schriftenreihe: | Series on marketing management.
|
| Schlagworte: | |
| Beschreibung: | XIV, 157 S. graph.Darst. |
Internformat
MARC
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| 650 | 7 | |a Markenpolitik |2 swd | |
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| 650 | 7 | |a Markenwahl |2 swd | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Jacoby, Jacob Chestnut, Robert W. |
| author_facet | Jacoby, Jacob Chestnut, Robert W. |
| author_role | aut aut |
| author_sort | Jacoby, Jacob |
| author_variant | j j jj r w c rw rwc |
| building | Verbundindex |
| bvnumber | BV003285405 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.3 |
| callnumber-search | HF5415.3 |
| callnumber-sort | HF 45415.3 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 610 |
| ctrlnum | (OCoLC)4194510 (DE-599)BVBBV003285405 |
| dewey-full | 658.8/34 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/34 |
| dewey-search | 658.8/34 |
| dewey-sort | 3658.8 234 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003285405 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:57:30Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002070414 |
| oclc_num | 4194510 |
| open_access_boolean | |
| owner | DE-384 DE-83 |
| owner_facet | DE-384 DE-83 |
| physical | XIV, 157 S. graph.Darst. |
| psigel | TUB-nvmb |
| publishDate | 1978 |
| publishDateSearch | 1978 |
| publishDateSort | 1978 |
| publisher | Wiley |
| record_format | marc |
| series2 | Series on marketing management. |
| spelling | Jacoby, Jacob Verfasser aut Brand loyalty Measurement and management Jacob Jacoby ; Robert W. Chestnut* New York Wiley 1978 XIV, 157 S. graph.Darst. txt rdacontent n rdamedia nc rdacarrier Series on marketing management. Consumer behaviour - Brand choice Management swd Markenartikel swd Markenpolitik swd Markentreue swd Markenwahl swd Brand loyalty Markenartikel (DE-588)4037584-5 gnd rswk-swf Markentreue (DE-588)4168905-7 gnd rswk-swf Markenwahl (DE-588)4606225-7 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Markentreue (DE-588)4168905-7 s DE-604 Markenpolitik (DE-588)4144679-3 s Markenwahl (DE-588)4606225-7 s Markenartikel (DE-588)4037584-5 s Management (DE-588)4037278-9 s Chestnut, Robert W. Verfasser aut |
| spellingShingle | Jacoby, Jacob Chestnut, Robert W. Brand loyalty Measurement and management Consumer behaviour - Brand choice Management swd Markenartikel swd Markenpolitik swd Markentreue swd Markenwahl swd Brand loyalty Markenartikel (DE-588)4037584-5 gnd Markentreue (DE-588)4168905-7 gnd Markenwahl (DE-588)4606225-7 gnd Markenpolitik (DE-588)4144679-3 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4037584-5 (DE-588)4168905-7 (DE-588)4606225-7 (DE-588)4144679-3 (DE-588)4037278-9 |
| title | Brand loyalty Measurement and management |
| title_auth | Brand loyalty Measurement and management |
| title_exact_search | Brand loyalty Measurement and management |
| title_full | Brand loyalty Measurement and management Jacob Jacoby ; Robert W. Chestnut* |
| title_fullStr | Brand loyalty Measurement and management Jacob Jacoby ; Robert W. Chestnut* |
| title_full_unstemmed | Brand loyalty Measurement and management Jacob Jacoby ; Robert W. Chestnut* |
| title_short | Brand loyalty |
| title_sort | brand loyalty measurement and management |
| title_sub | Measurement and management |
| topic | Consumer behaviour - Brand choice Management swd Markenartikel swd Markenpolitik swd Markentreue swd Markenwahl swd Brand loyalty Markenartikel (DE-588)4037584-5 gnd Markentreue (DE-588)4168905-7 gnd Markenwahl (DE-588)4606225-7 gnd Markenpolitik (DE-588)4144679-3 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Consumer behaviour - Brand choice Management Markenartikel Markenpolitik Markentreue Markenwahl Brand loyalty |
| work_keys_str_mv | AT jacobyjacob brandloyaltymeasurementandmanagement AT chestnutrobertw brandloyaltymeasurementandmanagement |