APA (7th ed.) Citation

Jacoby, J., & Chestnut, R. W. (1978). Brand loyalty: Measurement and management. Wiley.

Chicago Style (17th ed.) Citation

Jacoby, Jacob, and Robert W. Chestnut. Brand Loyalty: Measurement and Management. New York: Wiley, 1978.

MLA (9th ed.) Citation

Jacoby, Jacob, and Robert W. Chestnut. Brand Loyalty: Measurement and Management. Wiley, 1978.

Warning: These citations may not always be 100% accurate.