Strategic advertising decisions: Selected readings
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Columbus, Ohio
Grid
1976
|
| Series: | Grid series in advertising and journalism.
|
| Subjects: | |
| Physical Description: | XIII,421 S. graph.Darst. |
| ISBN: | 0882440918 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV003269286 | ||
| 003 | DE-604 | ||
| 005 | 20010219 | ||
| 007 | t | ||
| 008 | 900725s1976 d||| |||| 00||| eng d | ||
| 020 | |a 0882440918 |9 0-88244-091-8 | ||
| 035 | |a (OCoLC)2212802 | ||
| 035 | |a (DE-599)BVBBV003269286 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-188 | ||
| 050 | 0 | |a HF5823 | |
| 082 | 0 | |a 658.8/008 | |
| 084 | |a QP 633 |0 (DE-625)141919: |2 rvk | ||
| 245 | 1 | 0 | |a Strategic advertising decisions |b Selected readings |c Hrsg. von Ronald D. Michman* |
| 264 | 1 | |a Columbus, Ohio |b Grid |c 1976 | |
| 300 | |a XIII,421 S. |b graph.Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Grid series in advertising and journalism. | |
| 650 | 4 | |a Marketing | |
| 650 | 7 | |a Propaganda |2 larpcal | |
| 650 | 4 | |a Publicité | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Marketing | |
| 700 | 1 | |a Michman, Ronald D. |e Sonstige |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002058717 | ||
Record in the Search Index
| _version_ | 1804117615274098688 |
|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV003269286 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 633 |
| ctrlnum | (OCoLC)2212802 (DE-599)BVBBV003269286 |
| dewey-full | 658.8/008 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/008 |
| dewey-search | 658.8/008 |
| dewey-sort | 3658.8 18 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01036nam a2200361 c 4500</leader><controlfield tag="001">BV003269286</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20010219 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">900725s1976 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0882440918</subfield><subfield code="9">0-88244-091-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)2212802</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV003269286</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5823</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/008</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 633</subfield><subfield code="0">(DE-625)141919:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Strategic advertising decisions</subfield><subfield code="b">Selected readings</subfield><subfield code="c">Hrsg. von Ronald D. Michman*</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Columbus, Ohio</subfield><subfield code="b">Grid</subfield><subfield code="c">1976</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIII,421 S.</subfield><subfield code="b">graph.Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Grid series in advertising and journalism.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Propaganda</subfield><subfield code="2">larpcal</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Publicité</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Michman, Ronald D.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-002058717</subfield></datafield></record></collection> |
| id | DE-604.BV003269286 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:57:13Z |
| institution | BVB |
| isbn | 0882440918 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002058717 |
| oclc_num | 2212802 |
| open_access_boolean | |
| owner | DE-384 DE-188 |
| owner_facet | DE-384 DE-188 |
| physical | XIII,421 S. graph.Darst. |
| publishDate | 1976 |
| publishDateSearch | 1976 |
| publishDateSort | 1976 |
| publisher | Grid |
| record_format | marc |
| series2 | Grid series in advertising and journalism. |
| spelling | Strategic advertising decisions Selected readings Hrsg. von Ronald D. Michman* Columbus, Ohio Grid 1976 XIII,421 S. graph.Darst. txt rdacontent n rdamedia nc rdacarrier Grid series in advertising and journalism. Marketing Propaganda larpcal Publicité Advertising Michman, Ronald D. Sonstige oth |
| spellingShingle | Strategic advertising decisions Selected readings Marketing Propaganda larpcal Publicité Advertising |
| title | Strategic advertising decisions Selected readings |
| title_auth | Strategic advertising decisions Selected readings |
| title_exact_search | Strategic advertising decisions Selected readings |
| title_full | Strategic advertising decisions Selected readings Hrsg. von Ronald D. Michman* |
| title_fullStr | Strategic advertising decisions Selected readings Hrsg. von Ronald D. Michman* |
| title_full_unstemmed | Strategic advertising decisions Selected readings Hrsg. von Ronald D. Michman* |
| title_short | Strategic advertising decisions |
| title_sort | strategic advertising decisions selected readings |
| title_sub | Selected readings |
| topic | Marketing Propaganda larpcal Publicité Advertising |
| topic_facet | Marketing Propaganda Publicité Advertising |
| work_keys_str_mv | AT michmanronaldd strategicadvertisingdecisionsselectedreadings |