Marketing management: Text and cases
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Santa Barbara
Wiley
1976
|
| Series: | Wiley/Hamilton series in marketing
|
| Subjects: | |
| Physical Description: | IX, 643 S. zahlr.graph.Darst. |
| ISBN: | 0471191302 |
Staff View
MARC
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Record in the Search Index
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| any_adam_object | |
| author | Dalrymple, Douglas J. Parsons, Leonard J. |
| author_GND | (DE-588)170156656 |
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| author_role | aut aut |
| author_sort | Dalrymple, Douglas J. |
| author_variant | d j d dj djd l j p lj ljp |
| building | Verbundindex |
| bvnumber | BV003242004 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1818594 (DE-599)BVBBV003242004 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| indexdate | 2024-07-09T15:56:45Z |
| institution | BVB |
| isbn | 0471191302 |
| language | English |
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| physical | IX, 643 S. zahlr.graph.Darst. |
| publishDate | 1976 |
| publishDateSearch | 1976 |
| publishDateSort | 1976 |
| publisher | Wiley |
| record_format | marc |
| series2 | Wiley/Hamilton series in marketing |
| spelling | Dalrymple, Douglas J. Verfasser aut Marketing management Text and cases Douglas J. Dalrymple ; Leonard J. Parsons Santa Barbara Wiley 1976 IX, 643 S. zahlr.graph.Darst. txt rdacontent n rdamedia nc rdacarrier Wiley/Hamilton series in marketing Marketing - Gestion Marketing - Gestion - Cas, Études de Marketing Management Marketing Management Case studies Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Marketing (DE-588)4037589-4 s 1\p DE-604 Management (DE-588)4037278-9 s 2\p DE-604 Parsons, Leonard J. Verfasser (DE-588)170156656 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Dalrymple, Douglas J. Parsons, Leonard J. Marketing management Text and cases Marketing - Gestion Marketing - Gestion - Cas, Études de Marketing Management Marketing Management Case studies Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4037278-9 (DE-588)4522595-3 |
| title | Marketing management Text and cases |
| title_auth | Marketing management Text and cases |
| title_exact_search | Marketing management Text and cases |
| title_full | Marketing management Text and cases Douglas J. Dalrymple ; Leonard J. Parsons |
| title_fullStr | Marketing management Text and cases Douglas J. Dalrymple ; Leonard J. Parsons |
| title_full_unstemmed | Marketing management Text and cases Douglas J. Dalrymple ; Leonard J. Parsons |
| title_short | Marketing management |
| title_sort | marketing management text and cases |
| title_sub | Text and cases |
| topic | Marketing - Gestion Marketing - Gestion - Cas, Études de Marketing Management Marketing Management Case studies Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Marketing - Gestion Marketing - Gestion - Cas, Études de Marketing Management Marketing Management Case studies Marketing Marketingmanagement Management Fallstudiensammlung |
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