Marketing management: Text and cases
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Santa Barbara
Wiley
1976
|
| Schriftenreihe: | Wiley/Hamilton series in marketing
|
| Schlagworte: | |
| Beschreibung: | IX, 643 S. zahlr.graph.Darst. |
| ISBN: | 0471191302 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV003242004 | ||
| 003 | DE-604 | ||
| 005 | 20150812 | ||
| 007 | t | ||
| 008 | 900725s1976 d||| |||| 00||| eng d | ||
| 020 | |a 0471191302 |9 0-471-19130-2 | ||
| 035 | |a (OCoLC)1818594 | ||
| 035 | |a (DE-599)BVBBV003242004 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-703 |a DE-188 | ||
| 050 | 0 | |a HF5415.13 | |
| 082 | 0 | |a 658.8 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Dalrymple, Douglas J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing management |b Text and cases |c Douglas J. Dalrymple ; Leonard J. Parsons |
| 264 | 1 | |a Santa Barbara |b Wiley |c 1976 | |
| 300 | |a IX, 643 S. |b zahlr.graph.Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Wiley/Hamilton series in marketing | |
| 650 | 4 | |a Marketing - Gestion | |
| 650 | 4 | |a Marketing - Gestion - Cas, Études de | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Marketing |x Management |v Case studies | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 689 | 2 | 0 | |a Management |0 (DE-588)4037278-9 |D s |
| 689 | 2 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Parsons, Leonard J. |e Verfasser |0 (DE-588)170156656 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002039473 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804117585948573696 |
|---|---|
| any_adam_object | |
| author | Dalrymple, Douglas J. Parsons, Leonard J. |
| author_GND | (DE-588)170156656 |
| author_facet | Dalrymple, Douglas J. Parsons, Leonard J. |
| author_role | aut aut |
| author_sort | Dalrymple, Douglas J. |
| author_variant | d j d dj djd l j p lj ljp |
| building | Verbundindex |
| bvnumber | BV003242004 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1818594 (DE-599)BVBBV003242004 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre_facet | Fallstudiensammlung |
| id | DE-604.BV003242004 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:56:45Z |
| institution | BVB |
| isbn | 0471191302 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002039473 |
| oclc_num | 1818594 |
| open_access_boolean | |
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| physical | IX, 643 S. zahlr.graph.Darst. |
| publishDate | 1976 |
| publishDateSearch | 1976 |
| publishDateSort | 1976 |
| publisher | Wiley |
| record_format | marc |
| series2 | Wiley/Hamilton series in marketing |
| spelling | Dalrymple, Douglas J. Verfasser aut Marketing management Text and cases Douglas J. Dalrymple ; Leonard J. Parsons Santa Barbara Wiley 1976 IX, 643 S. zahlr.graph.Darst. txt rdacontent n rdamedia nc rdacarrier Wiley/Hamilton series in marketing Marketing - Gestion Marketing - Gestion - Cas, Études de Marketing Management Marketing Management Case studies Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Marketing (DE-588)4037589-4 s 1\p DE-604 Management (DE-588)4037278-9 s 2\p DE-604 Parsons, Leonard J. Verfasser (DE-588)170156656 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Dalrymple, Douglas J. Parsons, Leonard J. Marketing management Text and cases Marketing - Gestion Marketing - Gestion - Cas, Études de Marketing Management Marketing Management Case studies Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4037278-9 (DE-588)4522595-3 |
| title | Marketing management Text and cases |
| title_auth | Marketing management Text and cases |
| title_exact_search | Marketing management Text and cases |
| title_full | Marketing management Text and cases Douglas J. Dalrymple ; Leonard J. Parsons |
| title_fullStr | Marketing management Text and cases Douglas J. Dalrymple ; Leonard J. Parsons |
| title_full_unstemmed | Marketing management Text and cases Douglas J. Dalrymple ; Leonard J. Parsons |
| title_short | Marketing management |
| title_sort | marketing management text and cases |
| title_sub | Text and cases |
| topic | Marketing - Gestion Marketing - Gestion - Cas, Études de Marketing Management Marketing Management Case studies Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Marketing - Gestion Marketing - Gestion - Cas, Études de Marketing Management Marketing Management Case studies Marketing Marketingmanagement Management Fallstudiensammlung |
| work_keys_str_mv | AT dalrympledouglasj marketingmanagementtextandcases AT parsonsleonardj marketingmanagementtextandcases |