Holdings: Consumer behavior :: THWS Bibkatalog

Consumer behavior: theoretical sources

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Bibliographic Details
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. Prentice-Hall 1973
Series:	Prentice-Hall international series in management
Subjects:	Consommateurs Consommateurs - Attitudes Consommation (Économie politique) Consommation Consumer behavior Consumers Consumption (Economics) Verbraucherverhalten
Online Access:	Inhaltsverzeichnis
Physical Description:	XV, 576 S. graph.Darst.
ISBN:	0131693913

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MARC


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Record in the Search Index

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adam_text	Contents Preface xi Acknowledgments xiii INTRODUCTION 1 1 Consumer Behavior Research: Promise and Prospects 3 Thomas S. Robertson and Scott Ward BASIC THEORETICAL AREAS 43 2 Psychological Theories and Interpretations of Learning 45 Michael L. Ray 3 Field Theory in Consumer Behavior 118 Harold H. Kassarjian vii viii Contents 4 Personality and Consumer Behavior 141 William D. Wells and Arthur D. Beard 5 Theories of Interpersonal Perception 200 Daniel B. Wackman 6 Role Theory and Group Dynamics 230 Lyman E. Ostlund 7 Overview of Economic Models of Consumer Behavior 276 George H. Haines, Jr. FOCUSED THEORETICAL AREAS 301 8 Theories of Attitude Structure and Change 303 George S. Day 9 Cognitive Consistency and Novelty Seeking 354 M. Venkatesan 10 Consumer Decisions and Information Use 385 Steven H. Chaffee and Jack M. McLeod 11 Theories ©f Diffusion 416 Gerald Zaltman and Ronald Stiff Contents ix 12 Subculture Theory: Poverty, Minorities, and Marketing 469 Frederick D . Sturdivant 13 Stochastic Models of Consumer Choice Behavior 521 David B. Montgomery and Adrian B. Ryans
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illustrated	Illustrated
indexdate	2024-07-09T15:56:42Z
institution	BVB
isbn	0131693913
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-002037340
oclc_num	600985
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physical	XV, 576 S. graph.Darst.
publishDate	1973
publishDateSearch	1973
publishDateSort	1973
publisher	Prentice-Hall
record_format	marc
series2	Prentice-Hall international series in management
spelling	Consumer behavior theoretical sources ed. by Scott Ward Englewood Cliffs, N.J. Prentice-Hall 1973 XV, 576 S. graph.Darst. txt rdacontent n rdamedia nc rdacarrier Prentice-Hall international series in management Consommateurs Consommateurs - Attitudes ram Consommateurs ram Consommation (Économie politique) Consommation ram Consumer behavior Consumers Consumption (Economics) Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s DE-604 Ward, Scott Sonstige oth Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002037340&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Consumer behavior theoretical sources Consommateurs Consommateurs - Attitudes ram Consommateurs ram Consommation (Économie politique) Consommation ram Consumer behavior Consumers Consumption (Economics) Verbraucherverhalten (DE-588)4062644-1 gnd
subject_GND	(DE-588)4062644-1
title	Consumer behavior theoretical sources
title_auth	Consumer behavior theoretical sources
title_exact_search	Consumer behavior theoretical sources
title_full	Consumer behavior theoretical sources ed. by Scott Ward
title_fullStr	Consumer behavior theoretical sources ed. by Scott Ward
title_full_unstemmed	Consumer behavior theoretical sources ed. by Scott Ward
title_short	Consumer behavior
title_sort	consumer behavior theoretical sources
title_sub	theoretical sources
topic	Consommateurs Consommateurs - Attitudes ram Consommateurs ram Consommation (Économie politique) Consommation ram Consumer behavior Consumers Consumption (Economics) Verbraucherverhalten (DE-588)4062644-1 gnd
topic_facet	Consommateurs Consommateurs - Attitudes Consommation (Économie politique) Consommation Consumer behavior Consumers Consumption (Economics) Verbraucherverhalten
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002037340&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT wardscott consumerbehaviortheoreticalsources

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