Consumer behavior: theoretical sources
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, N.J.
Prentice-Hall
1973
|
| Schriftenreihe: | Prentice-Hall international series in management
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XV, 576 S. graph.Darst. |
| ISBN: | 0131693913 |
Internformat
MARC
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| 245 | 1 | 0 | |a Consumer behavior |b theoretical sources |c ed. by Scott Ward |
| 264 | 1 | |a Englewood Cliffs, N.J. |b Prentice-Hall |c 1973 | |
| 300 | |a XV, 576 S. |b graph.Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Prentice-Hall international series in management | |
| 650 | 4 | |a Consommateurs | |
| 650 | 7 | |a Consommateurs - Attitudes |2 ram | |
| 650 | 7 | |a Consommateurs |2 ram | |
| 650 | 4 | |a Consommation (Économie politique) | |
| 650 | 7 | |a Consommation |2 ram | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Consumers | |
| 650 | 4 | |a Consumption (Economics) | |
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| 689 | 0 | 0 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
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| 700 | 1 | |a Ward, Scott |e Sonstige |4 oth | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-002037340 | ||
Datensatz im Suchindex
| _version_ | 1804117582743076864 |
|---|---|
| adam_text | Contents
Preface
xi
Acknowledgments
xiii
INTRODUCTION
1
1
Consumer Behavior Research: Promise and Prospects
3
Thomas S. Robertson and Scott Ward
BASIC THEORETICAL AREAS
43
2
Psychological Theories and Interpretations of Learning
45
Michael L. Ray
3
Field Theory in Consumer Behavior
118
Harold H. Kassarjian
vii
viii Contents
4
Personality
and Consumer Behavior
141
William D. Wells and Arthur D. Beard
5
Theories of Interpersonal Perception
200
Daniel B. Wackman
6
Role Theory and Group Dynamics
230
Lyman E.
Ostlund
7
Overview of Economic Models of Consumer Behavior
276
George H.
Haines,
Jr.
FOCUSED THEORETICAL AREAS
301
8
Theories of Attitude Structure and Change
303
George S. Day
9
Cognitive Consistency and Novelty Seeking
354
M. Venkatesan
10
Consumer Decisions and Information Use
385
Steven H. Chaffee and Jack M. McLeod
11
Theories ©f Diffusion
416
Gerald Zaltman and Ronald Stiff
Contents ix
12
Subculture Theory: Poverty, Minorities, and Marketing
469
Frederick
D
.
Sturdivant
13
Stochastic Models of Consumer Choice Behavior
521
David B. Montgomery and Adrian B.
Ryans
|
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| id | DE-604.BV003238786 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:56:42Z |
| institution | BVB |
| isbn | 0131693913 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002037340 |
| oclc_num | 600985 |
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| owner_facet | DE-384 DE-703 DE-739 DE-20 DE-706 DE-473 DE-BY-UBG DE-188 |
| physical | XV, 576 S. graph.Darst. |
| publishDate | 1973 |
| publishDateSearch | 1973 |
| publishDateSort | 1973 |
| publisher | Prentice-Hall |
| record_format | marc |
| series2 | Prentice-Hall international series in management |
| spelling | Consumer behavior theoretical sources ed. by Scott Ward Englewood Cliffs, N.J. Prentice-Hall 1973 XV, 576 S. graph.Darst. txt rdacontent n rdamedia nc rdacarrier Prentice-Hall international series in management Consommateurs Consommateurs - Attitudes ram Consommateurs ram Consommation (Économie politique) Consommation ram Consumer behavior Consumers Consumption (Economics) Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s DE-604 Ward, Scott Sonstige oth Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002037340&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Consumer behavior theoretical sources Consommateurs Consommateurs - Attitudes ram Consommateurs ram Consommation (Économie politique) Consommation ram Consumer behavior Consumers Consumption (Economics) Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4062644-1 |
| title | Consumer behavior theoretical sources |
| title_auth | Consumer behavior theoretical sources |
| title_exact_search | Consumer behavior theoretical sources |
| title_full | Consumer behavior theoretical sources ed. by Scott Ward |
| title_fullStr | Consumer behavior theoretical sources ed. by Scott Ward |
| title_full_unstemmed | Consumer behavior theoretical sources ed. by Scott Ward |
| title_short | Consumer behavior |
| title_sort | consumer behavior theoretical sources |
| title_sub | theoretical sources |
| topic | Consommateurs Consommateurs - Attitudes ram Consommateurs ram Consommation (Économie politique) Consommation ram Consumer behavior Consumers Consumption (Economics) Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Consommateurs Consommateurs - Attitudes Consommation (Économie politique) Consommation Consumer behavior Consumers Consumption (Economics) Verbraucherverhalten |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002037340&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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