Marketing research: meaning, measurement, and method ; a text with cases
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Macmillan
1976
|
| Schlagworte: | |
| Beschreibung: | XV, 736 S. graph. Darst. |
| ISBN: | 0024217409 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV003238582 | ||
| 003 | DE-604 | ||
| 005 | 19970522 | ||
| 007 | t | ||
| 008 | 900725s1976 d||| |||| 00||| eng d | ||
| 020 | |a 0024217409 |9 0-02-421740-9 | ||
| 035 | |a (OCoLC)1500319 | ||
| 035 | |a (DE-599)BVBBV003238582 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-473 |a DE-355 |a DE-945 |a DE-706 |a DE-83 | ||
| 050 | 0 | |a HF5415.2 | |
| 082 | 0 | |a 658.8/3 |2 19 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 100 | 1 | |a Tull, Donald S. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing research |b meaning, measurement, and method ; a text with cases |c Donald S. Tull ; Del I. Hawkins |
| 264 | 1 | |a New York |b Macmillan |c 1976 | |
| 300 | |a XV, 736 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 650 | 7 | |a Marktonderzoek |2 gtt | |
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| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Hawkins, Del I. |e Verfasser |4 aut | |
| 940 | 1 | |q TUB-nveb | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002037193 | ||
Datensatz im Suchindex
| _version_ | 1804117582521827328 |
|---|---|
| any_adam_object | |
| author | Tull, Donald S. Hawkins, Del I. |
| author_facet | Tull, Donald S. Hawkins, Del I. |
| author_role | aut aut |
| author_sort | Tull, Donald S. |
| author_variant | d s t ds dst d i h di dih |
| building | Verbundindex |
| bvnumber | BV003238582 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 611 |
| ctrlnum | (OCoLC)1500319 (DE-599)BVBBV003238582 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003238582 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:56:42Z |
| institution | BVB |
| isbn | 0024217409 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002037193 |
| oclc_num | 1500319 |
| open_access_boolean | |
| owner | DE-384 DE-473 DE-BY-UBG DE-355 DE-BY-UBR DE-945 DE-706 DE-83 |
| owner_facet | DE-384 DE-473 DE-BY-UBG DE-355 DE-BY-UBR DE-945 DE-706 DE-83 |
| physical | XV, 736 S. graph. Darst. |
| psigel | TUB-nveb |
| publishDate | 1976 |
| publishDateSearch | 1976 |
| publishDateSort | 1976 |
| publisher | Macmillan |
| record_format | marc |
| spelling | Tull, Donald S. Verfasser aut Marketing research meaning, measurement, and method ; a text with cases Donald S. Tull ; Del I. Hawkins New York Macmillan 1976 XV, 736 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marktonderzoek gtt Marketing research Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Hawkins, Del I. Verfasser aut |
| spellingShingle | Tull, Donald S. Hawkins, Del I. Marketing research meaning, measurement, and method ; a text with cases Marktonderzoek gtt Marketing research Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Marketing research meaning, measurement, and method ; a text with cases |
| title_auth | Marketing research meaning, measurement, and method ; a text with cases |
| title_exact_search | Marketing research meaning, measurement, and method ; a text with cases |
| title_full | Marketing research meaning, measurement, and method ; a text with cases Donald S. Tull ; Del I. Hawkins |
| title_fullStr | Marketing research meaning, measurement, and method ; a text with cases Donald S. Tull ; Del I. Hawkins |
| title_full_unstemmed | Marketing research meaning, measurement, and method ; a text with cases Donald S. Tull ; Del I. Hawkins |
| title_short | Marketing research |
| title_sort | marketing research meaning measurement and method a text with cases |
| title_sub | meaning, measurement, and method ; a text with cases |
| topic | Marktonderzoek gtt Marketing research Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marktonderzoek Marketing research Marketing |
| work_keys_str_mv | AT tulldonalds marketingresearchmeaningmeasurementandmethodatextwithcases AT hawkinsdeli marketingresearchmeaningmeasurementandmethodatextwithcases |