Marketing decision making: concepts and strategy
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. [u.a.]
Irwin [u.a.]
1976
|
| Subjects: | |
| Physical Description: | XVIII, 781 S. zahlr. graph. Darst. |
| ISBN: | 0256017999 |
Staff View
MARC
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Record in the Search Index
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| author | Cravens, David W. Hills, Gerald E. Woodruff, Robert B. |
| author_GND | (DE-588)137931549 (DE-588)170365077 |
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| author_role | aut aut aut |
| author_sort | Cravens, David W. |
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| building | Verbundindex |
| bvnumber | BV003232055 |
| callnumber-first | H - Social Science |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)2097058 (DE-599)BVBBV003232055 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003232055 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:56:35Z |
| institution | BVB |
| isbn | 0256017999 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002032505 |
| oclc_num | 2097058 |
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| physical | XVIII, 781 S. zahlr. graph. Darst. |
| publishDate | 1976 |
| publishDateSearch | 1976 |
| publishDateSort | 1976 |
| publisher | Irwin [u.a.] |
| record_format | marc |
| spelling | Cravens, David W. Verfasser (DE-588)137931549 aut Marketing decision making concepts and strategy David W. Cravens ; Gerald E. Hills ; Robert B. Woodruff Homewood, Ill. [u.a.] Irwin [u.a.] 1976 XVIII, 781 S. zahlr. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Marketing - Gestion Marketing Decision making Marketing Management Entscheidungsprozess (DE-588)4121202-2 gnd rswk-swf Entscheidungsmodell (DE-588)4121201-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Entscheidungsmodell (DE-588)4121201-0 s DE-604 Entscheidungsprozess (DE-588)4121202-2 s 1\p DE-604 Hills, Gerald E. Verfasser aut Woodruff, Robert B. Verfasser (DE-588)170365077 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Cravens, David W. Hills, Gerald E. Woodruff, Robert B. Marketing decision making concepts and strategy Marketing Marketing - Gestion Marketing Decision making Marketing Management Entscheidungsprozess (DE-588)4121202-2 gnd Entscheidungsmodell (DE-588)4121201-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4121202-2 (DE-588)4121201-0 (DE-588)4037589-4 |
| title | Marketing decision making concepts and strategy |
| title_auth | Marketing decision making concepts and strategy |
| title_exact_search | Marketing decision making concepts and strategy |
| title_full | Marketing decision making concepts and strategy David W. Cravens ; Gerald E. Hills ; Robert B. Woodruff |
| title_fullStr | Marketing decision making concepts and strategy David W. Cravens ; Gerald E. Hills ; Robert B. Woodruff |
| title_full_unstemmed | Marketing decision making concepts and strategy David W. Cravens ; Gerald E. Hills ; Robert B. Woodruff |
| title_short | Marketing decision making |
| title_sort | marketing decision making concepts and strategy |
| title_sub | concepts and strategy |
| topic | Marketing Marketing - Gestion Marketing Decision making Marketing Management Entscheidungsprozess (DE-588)4121202-2 gnd Entscheidungsmodell (DE-588)4121201-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketing - Gestion Marketing Decision making Marketing Management Entscheidungsprozess Entscheidungsmodell |
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